THE IMPACT OF THIS ROLE
The Director of Integrative Well-being serves as the visionary leader responsible for embedding well-being into every aspect of the Rosewood Calistoga guest journey. Rather than overseeing a standalone spa operation, this role champions a resort-wide philosophy that elevates well-being as a defining element of the property's identity, culture, and service experience.
Working collaboratively across Rooms, Food & Beverage, Culinary, Experiences, Retail, Recreation, Housekeeping, Landscaping, Learning & Development, and Asaya, the Director ensures that every guest touchpoint reflects a thoughtful approach to restoration, connection, movement, nourishment, sleep, and nature immersion.
The role is responsible for curating and orchestrating a seamless ecosystem of experiences—from arrival rituals and in-room programming to outdoor adventures, culinary offerings, family activities, signature events, and personalized itineraries—creating meaningful moments that inspire guests to feel restored, connected, and transformed throughout their stay.
Beyond guest programming, the Director acts as an internal catalyst for a culture of well-being, fostering cross-departmental collaboration, training teams to deliver authentic experiences, developing strategic partnerships, and ensuring that every operational decision supports the resort's vision of holistic hospitality.
Success in this role is measured not only through the performance of Asaya, but through the overall impact of well-being on guest satisfaction, brand differentiation, ancillary revenue, repeat visitation, and Rosewood Calistoga's reputation as one of the world's leading destinations for restorative luxury.
KEY RESPONSIBILITIES
Director of Integrative Well-being
Key Responsibilities
Commercial Leadership
- Drive the commercial performance of Asaya Spa, Fitness, Membership, Retail and integrated well-being experiences.
- Develop and manage annual budgets, forecasts and business plans aligned with the resort's strategic objectives.
- Identify new revenue opportunities through innovative programming, strategic partnerships and curated guest experiences.
- Partner with Finance, Marketing and Revenue Management to maximize commercial performance while strengthening the resort's positioning.
Integrative Well-being Leadership
- Champion well-being as a defining element of the Rosewood Calistoga experience, ensuring it is thoughtfully integrated across the entire guest journey.
- Develop and lead the resort's Integrative Well-being Strategy in collaboration with all operational departments.
- Provide strategic leadership for Asaya Spa, Fitness and Membership, ensuring operational excellence and alignment with the resort vision.
- Curate innovative experiences that connect nature, restoration, movement, nourishment, sleep and Sense of Place.
- Foster strategic partnerships and continuously evolve the resort's well-being offering in line with guest expectations, market trends and the Rosewood brand.
- Ensure compliance with Rosewood standards, Forbes Travel Guide standards, health and safety requirements, and operational best practices.
People
- Foster a resort-wide culture where well-being is embraced across all departments and reflected in every guest interaction.
- Partner with Talent & Culture to support associate well-being, engagement and leadership development.
- Inspire, coach and develop high-performing teams while promoting collaboration, accountability and continuous learning.
- Model Rosewood's values and lead by example in delivering exceptional service and meaningful guest experiences.
Success Measures
Integration of well-being as a defining element of the Rosewood Calistoga guest experience.
- Achievement of commercial and financial objectives.
- Delivery of exceptional guest satisfaction and Rosewood brand standards.
- Continuous innovation of the resort's well-being experiences.
- Development of a collaborative, high-performing culture.
CRITICAL SKILLS & QUALIFICATIONS
- Experience leading enterprise wellbeing, wellness, hospitality, employee experience, health promotion, or culture-focused initiatives.
- Understanding of holistic well-being frameworks encompassing physical, emotional, social, financial, and environmental wellbeing.
- Well-developed leadership competencies:
- Initiative- ability to decide and initiate action.
- Strategic thinking- ability to formulate strategies and methodically solve problems.
- Business acumen- entrepreneurial mindset and commercial thinker.
- People leadership- leads by example, promoting a clear sense of purpose to associates.
- Well-developed communication and presentation skills (written / verbal).
- Effective relationship management skills (internal / external)
- Strong guest centricity skills.
- Proven experience in a spa management role, preferably in a luxury 5-star hotel or high-end wellness facility.
