Key Responsibilities
- Develop and lead performance marketing strategies across all digital channels for major client accounts.
- Oversee integrated performance frameworks focused on measurable ROI, efficiency, and business impact.
- Identify and embed new technologies, tools, and solutions to advance agency capabilities.
- Act as a senior strategic partner for clients, providing direction on performance strategy, digital transformation, and measurement.
- Build long-term, trusted relationships with senior client stakeholders.
- Identify organic growth opportunities and support new business pitches, proposals, and thought leadership.
- Ensure flawless execution of campaigns: planning, activation, optimization, and reporting.
- Troubleshoot performance issues and guide the team toward actionable solutions.
- Partner with analytics and data teams to develop measurement frameworks, attribution models, and testing roadmaps.
- Translate complex data into actionable insights that drive strategic decisions.
- Develop and standardize reporting outputs that clearly communicate value to clients.
- Ensure profitability across accounts and contribute to agency revenue planning.
Required Experience & Skills
- 8+ years of performance media experience, preferably in the automotive industry. Saudi market experience is a plus.
- Proven success leading multi-channel performance campaigns across major platforms (Google, Meta, TikTok, Amazon, DV360, The Trade Desk, etc.).
- Demonstrated ability to lead senior client conversations and influence business outcomes.
- Experience managing and developing high-performing teams.
- Expert understanding of paid search, paid social, programmatic, and/or retail media ecosystems.
- Competency in data-driven planning, forecasting, and budget management.
- Strategic thinker with strong problem-solving ability.
- Strong leadership, emotional intelligence, and ability to inspire teams.
- Comfortable navigating ambiguity and driving change.
