Director/Product Marketing-eLife

Job Description

Lead all aspects of Home broadband, voice, and TV service portfolio—covering product strategy, service design, customer experience, hardware ecosystem (routers and in-home equipment), and commercial performance. Develop and execute annual service roadmaps, product innovation, and service bundling initiatives to enhance customer value and competitive differentiation. Own full P&L responsibility and all subscribers for the consumer segment for Home Products. Ensure alignment with e&s strategic objectives for home services, driving profitable growth and operational excellence.

Responsibilities

• Lead the planning and execution of e&s Home services strategy, covering Home broadband (Home Wireless 5G and Fibre), IPTV, voice services and converged partner ecosystems
• Drive growth and profitability by managing the eLife P&L (>AED 5 billion revenue) and customer base (1M+ subscribers).
• Define product roadmaps and manage rollout of new features, bundles, and pricing models.
• Enable efficient cross-functional collaboration across Technology/Engineering, Sales Customer Care, Customer Experience, Finance and Regulatory teams.
• Ensure continuous performance reviews, customer experience enhancements, and market competitiveness.
• Lead a team of product managers who define the service parameters, structure and deliverables for development with IT
• Lead regulatory alignment and ensure compliance with UAE Telecommunications and Digital Government Regulatory Authority (TDRA) frameworks.
• Develop annual capital expenditure (CAPEX) and operational expenditure (OPEX) plans to support e&s service growth aspirations.
• Manage and influence the teams responsible for selection, testing, and deployment of customer-premise hardware (routers, set-top boxes, and related equipment) along with RFP creation, vendor relationships, and technology evaluation for service delivery platforms and hardware.
• Manage cross-functional planning with Finance and Engineering BUs to ensure optimal investment returns and technology readiness (XGS, 6G etc).
• Align e& Home services towards digital transformation and sustainability objectives under e&s strategic plan.
• Build partnerships with content providers, equipment manufacturers, and innovation partners to enhance service offerings.
• Represent eLife in internal and external governance forums, ensuring strategic influence and compliance reporting.
• Define and drive the sales team's strategic priorities for the portfolio under management and cultivate a high-performance culture for sales excellence
  
  

Qualifications

• Bachelor's in Engineering, Telecommunications, or Business
• 12+ years in telecom product/service management with P&L accountability