Director, Sales (Mass Market)

Renesas is one of the top global semiconductor companies in the world. We strive to develop a safer, healthier, greener, and smarter world, and our goal is to make every endpoint intelligent by offering product solutions in the automotive, industrial, infrastructure and IoT markets. Our robust product portfolio includes world leading MCUs, SoCs, Analog and power products, plus Winning Combination solutions that curate these complementary products. We are a key supplier to the world's leading manufacturers of electronics you rely on every day; you may not see our products, but they are all around you.

Renesas employs roughly 21,000 people in more than 30 countries worldwide. As a global team, our employees actively embody the Renesas Culture, our guiding principles based on five key elements: Transparent, Agile, Global, Innovative, and Entrepreneurial. Renesas believes in, and has a commitment to, diversity and inclusion, with initiatives and a leadership team dedicated to its resources and values. At Renesas, we want to build a sustainable future where technology helps make our lives easier. Join us and build your future by being part of what's next in electronics and the world.

Position Summary

The Mass Market Sales Leader is responsible for driving revenue growth, market penetration, and customer engagement within the mass-market segment reporting to directly India Sales Leader. This role leads the development and execution of regional mass-market strategies, manages distributor/channel relationships, drives opportunity creation and design-win growth, and ensures alignment between Sales, FAE, Marketing, and Product Groups (PG).

Key Responsibilities

1. Business & Revenue Leadership

• Own mass market sales performance, revenue growth, and demand creation within the assigned region.
• Develop and execute annual mass-market business plans and growth strategies.
• Drive Design Registration, Design-In, and Design-Win initiatives to accelerate long-term revenue growth.
• Maintain accurate forecasts, pipeline visibility, and opportunity management.

2. Distributor & Channel Management for MM demand creation

• Initiate local regional demand creation by driving distributors sales and FAE for MM development
• Define target MM customers in each area such as North, South and West area with segment strategy aligned with AA segment leaders.
• Leverage IDH and VAR partners for solution based winning as well as leveraging Renesas UX solution team.
• Develop disrtibutor sales motivations and performance review strategy under collaboration with CAM.

3. Team Leadership & Development

• Lead and coach MM sales staffs for them to drive distribution sales and FAE properly and effectively.
• Establish sales goals, KPIs, and accountability mechanisms.
• Foster a culture of collaboration, customer focus, and execution excellence.
• Develop talent and succession plans for the mass-market organization.
• Collaboration with internal stakeholders such as AA Segment leaders, FAE leaders, UX team and PG marketing/BD teams for bandwidth and support, etc.

4. Customer & Opportunity Management

• Build executive-level relationships with key mass-market customers.
• Weekly basis funnel review with each distributor for MM and Opp. review in Distributor site together with MM sales for building up the funnel.
• Managing DWIN/DIN target achievement
• Daily base distributor/customer meetings.

5. Cross-Functional Collaboration

• Work closely with Product Groups, Marketing, FAE teams, Operations, and Regional Sales leadership.
• Align technology enablement, training, and customer engagement activities.
• Support new product introductions and solution-based marketing initiatives.

6. Operational Excellence

• Monitor KPIs including revenue, design registrations, design wins, backlog, inventory health, and channel performance.
• Drive process improvements and adoption of company sales systems and tools.
• Ensure timely reporting, forecasting, and business reviews.
  
  

Required Qualifications

• Bachelor's degree in Engineering, Business, Marketing, or related field.
• 20+ years of semiconductor, electronics, technology, or B2B sales experience.
• Proven leadership experience managing sales teams and channel partners.
• Strong commercial negotiation and strategic planning skills.
• Experience managing complex customer ecosystems and distributor networks.
• Excellent communication, presentation, and stakeholder management capabilities.

Preferred Qualifications

• Semiconductor industry experience.
• Experience leading regional or country-level sales organizations.
• Strong understanding of demand creation, design-win management, and channel sales models.
• Demonstrated success in growing mass-market revenue through distributors and indirect channels.
  
  

Renesas is an embedded semiconductor solution provider driven by its Purpose To Make Our Lives Easier. As the industry's leading expert in embedded processing with unmatched quality and system-level know-how, we have evolved to provide scalable and comprehensive semiconductor solutions for automotive, industrial, infrastructure, and IoT industries based on the broadest product portfolio, including High Performance Computing, Embedded Processing, Analog & Connectivity, and Power.

With a diverse team of over 21,000 professionals in more than 30 countries, we continue to expand our boundaries to offer enhanced user experiences through digitalization and usher into a new era of innovation. We design and develop sustainable, power-efficient solutions today that help people and communities thrive tomorrow, To Make Our Lives Easier.

At Renesas, you can:

• Launch and advance your career in technical and business roles across four Product Groups and various corporate functions. You will have the opportunities to explore our hardware and software capabilities and try new things.

• Make a real impact by developing innovative products and solutions to meet our global customers evolving needs and help make people's lives easier, safe and secure.

• Maximize your performance and wellbeing in our flexible and inclusive work environment. Our people-first culture and global support system, including the remote work option and Employee Resource Groups, will help you excel from the first day.

Are you ready to own your success and make your mark

Join Renesas. Let's Shape the Future together.

Renesas Electronics is an equal opportunity and affirmative action employer, committed to supporting diversity and fostering a work environment free of discrimination on the basis of sex, race, religion, national origin, gender, gender identity, gender expression, age, sexual orientation, military status, veteran status, or any other basis protected by law. For more information, please read our Diversity & Inclusion Statement.