Company Overview
Able International Pte Ltd, established in 1993, is a brand distributor of Japanese and Asian beauty products. Serving major retailers and online platforms in Singapore, it offers over 500 makeup, skincare, and bodycare products targeting customers aged 18 and above.
Job Summary
The incumbent will assist in developing, implementing, and executing digital and e-commerce/retail marketing projects to optimize sales conversion and brand presence.
Responsibilities
- Create and manage published content (images, videos, and written) across social media platforms including Facebook, Instagram, TikTok, and XiaoHongShu to engage target audiences
- Source and coordinate with KOL influencers for advertorials and marketing campaigns to enhance brand visibility
- Ensure timely updates and consistent scheduling of social media postings aligned with marketing plans
- Monitor social media trends and updates relevant to the beauty industry to inform strategy adjustments
- Collaborate with the Brand Manager to plan and develop digital marketing strategies and timelines
- Design marketing communications and collateral for in-store promotions to drive retail engagement
- Assist in setting up and dismantling in-store displays during product launches and exclusive campaigns
- Plan and manage retail marketing timelines including partnerships and collaborations to maximize impact
- Prepare event marketing collateral such as brochures, eDMs, and advertisements to support public relations efforts
- Plan and execute branding campaigns including roadshows and makeup demonstrations to increase customer engagement
- Source sponsors and suppliers to support event and campaign execution
- Maintain e-commerce website by preparing artwork and product write-ups to ensure up-to-date content
- Produce video content tailored for e-commerce platforms to enhance product appeal
- Manage SEO and SEM tasks to improve online search visibility and traffic
- Design and maintain the e-commerce platform to ensure user-friendly experience and functionality
- Propose and implement digital marketing campaigns on platforms such as Facebook, TikTok, and Google to drive sales
- Track, measure, and report on digital marketing campaign performance to optimize future initiatives
Required competencies and certifications
- Proficient in Photoshop, Illustrator, PowerPoint, Excel, and video editing tools
- Skilled in managing social media platforms (Facebook, TikTok, Instagram, XiaoHongShu) and social media management tools
- Experienced in setting up and optimizing SEO and SEM campaigns
- Strong organizational skills to plan and execute marketing calendars effectively
- Ability to generate innovative ideas for marketing campaigns
- Team player capable of multitasking in a dynamic environment
- Keen interest in the beauty cosmetics industry
Preferred competencies and qualifications
- Diploma or Degree in marketing-related field (with or without experience)
- Minimum 6 months internship commitment
Other Information
- Work schedule: 5 days per week, 9am to 6pm
- Location: 8 minutes walk from Tai Seng MRT Station (CC11)
