Develop and execute a comprehensive DTC growth strategy across all online platforms, including websites and marketplaces.
Drive digital customer engagement through the strategic application of AI, personalisation, and data-driven insights.
Design and implement integrated, performance-focused digital marketing campaigns in collaboration with relevant teams.
Lead cross-functional collaborations to ensure seamless and scalable e-commerce operations across the organisation.
Identify and implement emerging digital technologies and strategic partnerships to enhance online capabilities.
Own and optimise the end-to-end digital sales funnel, focusing on acquisition, conversion, and fostering customer loyalty.
Job Offer
Shape the Future: You will have the unique opportunity to lead the digital transformation of a diverse portfolio of well-established brands.
Drive Innovation: You will be at the forefront of implementing cutting-edge technologies, including AI, to revolutionise the e-commerce strategy and customer engagement.
Competitive salary and family benefits included
Requirements
Significant experience (8-10 years) in e-commerce, digital sales, or direct-to-consumer roles, ideally within the FMCG, retail, or technology sectors.
Proficiency in CRM systems, performance marketing, and data analytics tools (e.g., HubSpot, Salesforce, Google Analytics).
Deep understanding of the digital landscape and the broader e-commerce ecosystem.
Proven experience in leveraging AI-driven tools and automation within digital marketing and e-commerce environments.
A demonstrable history of successfully driving DTC growth and achieving significant digital sales results.
Strong ability to design and execute impactful digital strategies across various online channels.
