We're looking for an experienced E-Commerce Manager to lead the next phase of POSH Abaya's online growth. This role is ideal for someone who understands how to scale a Shopify store, run high-performing digital campaigns in-house, and create a seamless online shopping experience.
If you're passionate about fashion and ready to take full ownership of POSH Abaya's digital revenue channels, then we'd love to hear from you.
Responsibilities
1- Digital Marketing
- Lead the planning and execution of all online campaigns including seasonal drops, collection launches, promotional periods, and new market pushes. This includes awareness and performance campaigns.
- Own the full digital campaign cycle: brief, creative requirements, assets, ad setup, optimization, and performance reporting.
- Work closely with internal teams (content, photography, retail) to ensure message and timing consistency across channels.
- Plan, execute, report, and optimize paid and organic in-house campaigns from SEO, to Meta Ads, Google Ads, and paid search campaigns to drive awareness, traffic, and conversions.
- Manage POSH's influencer program across Instagram and TikTok, from scouting and negotiation to briefing, posting schedules, boosting schedules, and performance evaluation.
- Continuously test new ad formats, creatives, and targeting approaches to reduce acquisition cost and improve return on ad spend, specifically for performance paid campaigns.
2- E-commerce platform (Shopify)
- Manage the day-to-day operations of the Shopify website including product uploads, collections, inventory syncing, pricing, and site merchandising.
- Improve the onsite experience to increase conversion rate, average order value (AOV), and repeat purchases.
- Coordinate with developers and designers to update banners and improve UX elements, landing pages, and customer flows.
- Ensure all digital touchpoints follow brand guidelines, messaging direction, and quality standards.
- Apply SEO best practices across content, product pages, metadata, and structured information.
- Develop online strategies for new markets entrance.
- Assess the need for localization, delivery setup, payment preferences, and potential partnerships.
3- Data, Analytics & Performance Reporting
- Track performance across all core KPIs: Revenue, Conversion Rate, AOV (Average Order Value), CAC (Customer Acquisition Cost), ROAS (Return on Ad Spend), New vs. Returning Customers.
- Use GA4, Shopify Analytics, Meta Ads Manager, and Google Ads data to derive insights and make fast, data-backed decisions.
- Work on tagging, tracking, and data accuracy across the website and media platforms.
- Prepare weekly and monthly performance summaries for management.
4- Stock, Merchandising & Promotions
- Coordinate with operations and retail to ensure online stock accuracy and product availability.
- Develop online merchandising strategies to showcase collections effectively.
- Create and run promotional mechanics, bundles, and clearance plans to maintain healthy stock levels.
- Monitor product performance and recommend adjustments based on sell-through trends.
5- Logistics, Fulfilment & Online Customer Experience
- Oversee order fulfilment and delivery workflows to ensure fast and reliable customer experience.
- Work closely with stores and delivery partners to improve delivery speeds, accuracy, and cost efficiency.
- Analyse fulfilment performance, return patterns, and customer feedback to improve end-to-end experience.
Qualifications
- Bachelor's degree in Business, Marketing, or a related field.
- 5+ years of experience in e-commerce management.
- Proven track record of managing and growing an online e-commerce business.
- Strong hands-on experience with Shopify, Meta Ads Manager, and Google Ads.
- Strong analytical skills and the ability to interpret data to make informed decisions.
- Excellent communication and interpersonal skills.
- Passion for fashion and understanding of the Gulf region market.
- Post-graduate degree and Arabic speaking are a plus
- This is an urgent role. Candidates must be available to start on January 2nd.
If this sounds like your next adventure, we'd love to hear from you! Send your CV to [Confidential Information]
