ABOUT AL RABIE SAUDI FOODS
Al Rabie Saudi Foods is one of the largest Saudi companies and most trusted juice and beverage manufacturers, producing a diverse portfolio of 100% juices, nectars, dairy beverages, and functional drinks distributed across Saudi Arabia and many international markets. Headquartered in Riyadh, Al Rabie has built a legacy of quality and innovation that is deeply embedded in Saudi households. As the company accelerates its digital commerce agenda, we are seeking a commercially sharp and digitally fluent E-Commerce Sales Manager to own, build, and scale our online sales presence across all key platforms in the Saudi Arabia.
ROLE OVERVIEW
Reporting to the Chief Sales Officer, the E-Commerce Sales Manager is responsible for driving Al Rabie's revenue and brand visibility across Saudi Arabia's fast-growing online retail ecosystem. This includes major marketplaces, quick-commerce applications, and retailer e-channels. The role blends commercial ownership, operational execution, and digital marketing, making it a critical pillar of Al Rabie's channel diversification and digital transformation strategy.
KEY RESPONSIBILITIES
- Strategy & Revenue Growth:
- Execute the e-commerce channel strategy aligned with Al Rabie's commercial and brand objectives, with clear annual and quarterly revenue and volume targets.
- Drive growth across marketplaces, quick-commerce platforms, and retailer online channels within Modern Trade.
- Identify white-space opportunities within the Saudi e-commerce ecosystem to expand Al Rabie's beverage category share.
- Build a channel-specific product pipeline bundle pack, e-exclusive SKUs, gifting formats, in collaboration with marketing and trade marketing teams.
2. Commercial & P&L Management:
- Own e-commerce P&L including net revenue, trade expenditure, promotional ROI, and profitability targets.
- Lead pricing, promotional architecture, and assortment decisions by platform, ensuring margin compliance with company guidelines.
- Manage trade investment budgets effectively, balancing platform visibility, activation, and bottom-line contribution.
- Deliver accurate volume and revenue forecasts in coordination with supply chain and demand planning teams, safeguarding availability and freshness standards critical to juice products.
3. Marketplace & Partner Management:
- Own day-to-day and strategic relationships with key e-commerce and quick-commerce partners across Saudi Arabia.
- Negotiate joint business plans, commercial terms, listing fees, on-platform visibility, and activation calendars.
- Ensure best-in-class digital shelf execution: accurate product descriptions, high-quality imagery, health claims compliance, nutritional data accuracy, and proactive ratings management.
- Manage Al Rabie's brand pages and virtual storefronts across platforms, including A+ content and sponsored placement strategies.
4. Operations & Execution Excellence:
- Ensure high in-stock rates, accurate listings, and on-time fulfillment across all active platforms, with specific attention to shelf-life and cold-chain compliance for chilled and ambient beverage lines.
- Collaborate with supply chain, logistics, and customer service teams to resolve availability, delivery, and return issues promptly.
- Monitor and proactively reduce out-of-stock events, chargebacks, and marketplace penalties.
- Support ERP and order management system integration with marketplace partners in coordination with Sales Operations and IT.
5. Digital Marketing & On-Platform Performan
- Oversee on-platform paid advertising campaigns (sponsored products, banner ads, search), optimizing ROAS and conversion metrics.
- Partner with the marketing team to ensure brand consistency and effective execution of seasonal campaigns, Ramadan activations, and new product launches.
- Drive basket-building tactics suited to the Al Rabie portfolio: cross-selling bundles, multi-pack promotions, and subscription offers.
- Monitor and continuously improve product ratings, reviews, and customer engagement across all active platforms.
6. Data, Analytics & Reporting
- Build and maintain e-commerce KPI dashboards covering sell-out performance, availability, digital shelf health, advertising efficiency, and customer satisfaction.
- Use platform analytics to generate actionable insights and course-correct performance in real time.
- Track competitive benchmarks across the juice and beverage category online, identifying pricing gaps, content weaknesses, and promotional opportunities.
- Prepare monthly e-commerce performance reviews for commercial leadership team.
KEY REQUIREMENTS
- Experience:
- Minimum 4 years in e-commerce, commercial, sales, or digital roles.
- 10+ years in FMCG business or similar, Food & beverage FMCG preferred preferably.
- Hands-on KSA marketplace experience (required)
- Demonstrated P&L or trade budget ownership
2. Proven Track Record
- Managing Noon, Amazon.sa, or quick-commerce accounts
- Delivering sell-out growth and platform KPIs
- Owning promotional planning and execution
- Cross-functional collaboration across supply chain, marketing & finance
3. Leadership & Soft Skills
- Strong commercial negotiation with platform partners
- Analytical mindset with data-driven decision-making
- Ability to manage multiple platform relationships simultaneously
Why Join Al Rabie
At Al Rabie Saudi Foods, we believe that great brands are built on great people. We offer a dynamic, growth-oriented environment where commercial talent is empowered to make a real impact on a category-leading portfolio trusted by millions of Saudi families every day. This is your opportunity to shape the future of FMCG digital commerce in the Kingdom, with the backing of a strong brand, a passionate team, and the ambition to win.
