Ecommerce Manager

The E-Commerce Manager will lead MARLI's online business strategy and operations, driving strong digital growth and delivering a seamless luxury experience across all digital touchpoints.

This role is responsible for expanding MARLI's e-commerce presence globally, optimizing

performance, and achieving measurable sales growth aligned with the brand's prestige

positioning. Based in Dubai, reporting to the Retail and Commercial Director.

Key Responsibilities:

Strategy & Leadership

Define and implement the global e-commerce strategy across targeted regions.

Develop annual sales targets, KPIs, and growth plans for each market.

Ensure brand consistency and maintain luxury standards across all online platforms and

markets.

Business Development

Lead market expansion through Shopify Markets or dedicated regional storefronts.

Identify and execute partnerships with key marketplaces, payment gateways, and logistics

providers.

Develop strategies for customer acquisition, retention, and loyalty.

E-Commerce Operations

Manage daily operations of the online store(s), including product uploads, pricing, content,

and inventory alignment.

Collaborate with supply chain, retail, and finance teams to ensure seamless fulfilment and

profitability.

Oversee integration between ERP, CRM, OMS, and Shopify platforms.

Digital Marketing & Performance

Partner with marketing to execute performance marketing, SEO/SEM, email, and social

commerce campaigns.

Analyse conversion data, customer behaviour, and AOV to optimize UX and ROI.

Drive traffic growth through both organic and paid strategies.

Client Experience

Ensure a luxury digital experience aligned with in-boutique standards.

Optimize customer service processes, returns, and client communications.

Integrate clienteling tools and personalization features across platforms.

Team & Stakeholder Management

Build and lead a small, agile digital team (content, marketing, tech).

Coordinate with global HQ and regional teams to align e-commerce with overall brand

strategy.

Present regular business reviews and performance reports to management.

Qualifications & Experience

Bachelor's or Master's degree in E-commerce, Marketing, Business, or Digital

Management.

Minimum 710 years of experience in a senior role in a luxury e-commerce environment

(Jewelry or fashion preferred).

Proven track record of growing online sales across multiple regions.

Strong understanding of Shopify, ERP integrations, and digital analytics tools (Google

Analytics, GA4, etc.).

Excellent grasp of digital marketing, CRM, and UX/UI principles.

Fluency in English and Arabic. French is a strong plus.

Key Competencies

Strategic and analytical mindset with an entrepreneurial spirit.

Deep understanding of Middle Eastern consumer behavior, with strong awareness of

emerging luxury and digital trends across Europe and Asia.

Data-driven, results-oriented, and highly collaborative, with a strong ability to be multi-

functional across strategic planning, operations, marketing, and commercial execution.

Excellent communication and leadership skills, capable of aligning stakeholders and driving

transformation in a fast-paced, high-expectation environment