Role Overview
The Creative Director – Entertainment is responsible for conceiving, shaping, delivering and overseeing the entertainment vision for The Heart of Europe. This role leads the creation of integrated, destination-wide entertainment concepts that elevate the project into a globally iconic lifestyle and tourism destination.
The position is highly conceptual and strategic, bridging storytelling, guest experience, culture, nightlife, seasonal programming, live events, and immersive attractions, while ensuring all entertainment aligns with the brand, architecture, and long-term commercial goals of the project.
Key Responsibilities
Entertainment Vision & Master Planning
- Define and own the overall entertainment strategy and creative vision for The Heart of Europe.
- Develop a holistic entertainment master plan spanning all islands, hotels, beaches, marinas, retail areas, public spaces, and attractions.
- Create destination-level narratives and themes that unify entertainment across day, night, and seasonal cycles.
- Ensure entertainment concepts enhance dwell time, repeat visitation, and global brand recognition.
Concept Development & Creative Leadership
- Ideate and develop original entertainment concepts, including:
- Live shows and spectacles
- Nightlife and music programming
- Immersive and experiential attractions
- Cultural, artistic, and European-inspired storytelling experiences
- Seasonal festivals, celebrations, and signature events
- Translate concepts into clear creative briefs, story bibles, and experience frameworks.
- Set creative standards for tone, quality, and guest impact across all entertainment offerings.
Cross-Functional Collaboration
- Collaborate closely with architecture, design, operations, marketing, F&B, and hospitality teams to ensure entertainment is integrated into physical spaces and guest journeys.
- Work with external creative studios, producers, performers, designers, and technology partners.
- Align entertainment concepts with brand positioning, commercial models, and operational realities.
Project Oversight & Execution
- Guide entertainment projects from concept through design, development, and launch.
- Review scripts, show flows, programming schedules, and creative outputs to ensure quality and consistency.
- Support the selection and management of creative vendors and production partners.
- Provide creative input during rehearsals, previews, and soft openings.
Trend, Culture & Innovation
- Stay at the forefront of global entertainment, experiential design, nightlife, festivals, and immersive storytelling trends.
- Identify innovative formats and technologies that enhance guest engagement while remaining culturally appropriate for Dubai.
- Benchmark against leading global destinations, resorts, and cultural hubs.
Key Deliverables
- Destination-wide entertainment master plan
- Signature entertainment concepts unique to The Heart of Europe
- Seasonal and annual entertainment programming frameworks
- Creative briefs, narratives, and experience guidelines
- Concept presentations for internal stakeholders and leadership
Required Experience & Skills
Experience
- 10+ years in entertainment creative leadership, destination entertainment, themed attractions, live events, nightlife, or experiential design.
- Proven experience creating large-scale, multi-venue or destination-wide entertainment concepts.
- Background working with luxury hospitality, resorts, cultural destinations, or large mixed-use developments is highly desirable.
- Experience in Dubai is a must
Skills & Attributes
- Exceptional conceptual thinking and storytelling ability
- Strong understanding of guest experience design
- Ability to balance creativity with commercial and operational considerations
- Confident presenter with strong visual and narrative communication skills
- Collaborative leader who inspires creative teams and partners
- Culturally aware and sensitive to regional values and expectations
What Success Looks Like
- The Heart of Europe is recognized as a must-visit entertainment and lifestyle destination, not just a resort.
- Entertainment offerings feel cohesive, distinctive, and globally competitive.
- Guests experience compelling reasons to visit during different times of day and throughout the year.
- Entertainment becomes a core pillar of the destination's identity and long-term success.
