Event Expert

JOB PURPOSE

Contribute to preparing the executive plan for local and international events and activities based on the marketing and promotional needs of all departments. Develop implementation mechanisms for events and activities, including conferences, official meetings, forums, and other functions; provide the relevant section with information on the Department's events; and measure their effectiveness and internal and external impact on target groups. Organize and deliver various events, ensuring that they are properly implemented and established in support of the Department's strategic objectives.

KEY DUTIES AND RESPONSIBILITIES

• Contribute to preparing and reviewing the section's policies, methodologies, and procedures.
• Prepare the sponsorship plan, classify sponsorships by target category, and establish the related budget.
• Support the preparation of the section's annual plan and align it with the Department's plan.
• Provide recommendations and contribute to preparing the operational plan and estimated activity budget, ensuring alignment with the Department's plan and approval by the relevant authorities.
• Participate in setting the section's key objectives, ensure alignment with the Department's objectives, and cascade objectives across the administration's sections.
• Propose innovative and smart approaches to strengthen the Department's media and economic role by attracting major international events aligned with its mandate.
• Contribute to risk management and submit recommendations, contingency plans, and innovative, timely solutions to the direct supervisor.
• Identify opportunities to raise the Department's profile through participation in international and local or federal media-related awards.
• Guide the implementation of media affairs programs in accordance with their operational plans.
• Review the Department's services, communication channels, and media channels; support awareness and promotion; and submit recommendations to the direct supervisor.
• Oversee implementation of the internal and external communications plan.
• Support the promotion of the Department's identity and reputation by applying best practices in protocol and corporate culture.
• Attract and oversee supportive local and federal initiatives aligned with the Department's role and mandate.
• Contribute to monitoring and analyzing public opinion and feedback through strategic communication tools, including customer surveys, social media, and related reports.
• Participate in developing strategic and institutional partnerships that enable the Department to perform efficiently and effectively and create added value for all parties through agreements, memoranda of understanding, and service-level agreements.
• Contribute to building and protecting a distinctive brand, managing influential communications, and effectively promoting the Abu Dhabi Department of Economic Development, its vision, mission, and services, while providing strategic support for its mandate and internal and external activities.
• Propose media initiatives and projects that strengthen the Department's economic-environment initiatives, reinforce its image and identity among internal and external customers, support its community role, and achieve its objectives through available communication channels.
• Help strengthen horizontal and vertical communication between senior management and employees by proposing internal and external communication initiatives that improve performance efficiency and employee satisfaction, while supporting departments in achieving external customer satisfaction.
• Analyze and evaluate participation in internal and external events to enhance the Department's role, reputation, and services; measure event outcomes; and identify lessons learned for future application.
• Strengthen the Department's corporate identity in alignment with the Emirate's media identity by proposing marketing and promotional campaigns across communication channels to increase awareness and understanding among internal and external customers.
• Propose initiatives to strengthen relationships with media organizations in support of the Department's interests and objectives.
• Monitor compliance with approved standards through inspection and periodic reports and recommend appropriate decisions to prevent or remedy errors or shortcomings.
• Perform any other administrative duties as required and assigned by the direct supervisor.

PREFERRED QUALIFICATIONS AND EXPERIENCE:

Bachelor's degree in communications and promotion, or an equivalent qualification. At least six years of relevant work experience.