Event Sales

Employment Type: Full-Time

Level: Entry-Level to Mid-Level

We are seeking a proactive, energetic, and results-driven Event Sales professional to generate new business opportunities, promote event services, acquire clients, and drive revenue through events, exhibitions, corporate functions, conferences, and other event-related solutions. The role will involve client prospecting, relationship management, sales presentations, proposal development, negotiation, and coordination with internal event teams. Current Malaysia event-sales roles commonly combine client acquisition, event promotion, customer relationship management, revenue generation, and coordination with event operations. (Jobstreet Malaysia)

Key Responsibilities

• Identify and develop new business opportunities for events, exhibitions, conferences, activations, and related services.

• Prospect for potential clients through cold calling, networking, referrals, social media, email outreach, and industry events.

• Build and maintain strong relationships with corporate clients, event organizers, brands, agencies, and business partners.

• Understand client requirements, event objectives, budgets, timelines, and expected outcomes.

• Promote and present the company's event venues, services, packages, solutions, and capabilities.

• Prepare sales proposals, quotations, presentations, event packages, and commercial offers.

• Conduct client meetings, site visits, sales presentations, and event consultations.

• Manage the complete sales cycle from lead generation and qualification through negotiation, closing, and post-event follow-up.

• Negotiate pricing, packages, contracts, payment terms, and other commercial arrangements within company guidelines.

• Achieve monthly, quarterly, and annual sales and revenue targets.

• Maintain an accurate sales pipeline, prospect database, customer records, and sales activity reports.

• Follow up on enquiries, proposals, quotations, contracts, deposits, and outstanding client requirements.

• Coordinate closely with Event Management, Operations, Production, Marketing, Creative, and Finance teams to ensure successful event delivery.

• Support event planning by communicating confirmed client requirements and commercial commitments to the relevant teams.

• Attend exhibitions, networking sessions, trade shows, roadshows, conferences, and industry events to generate leads.

• Develop strategic partnerships with corporate organizations, agencies, sponsors, suppliers, and other event-related stakeholders.

• Monitor competitor activities, market trends, event industry developments, and customer preferences.

• Identify opportunities for upselling, cross-selling, sponsorships, additional event services, and repeat business.

• Gather client feedback and identify opportunities to improve event products, packages, and customer experience.

• Prepare regular sales performance reports, forecasts, pipeline updates, and management presentations.

• Maintain professional relationships with clients before, during, and after events to encourage repeat business and referrals.

• Support post-event reviews and analyze sales performance, client satisfaction, and revenue results.

• Identify opportunities to improve sales processes, lead conversion, customer retention, and overall commercial performance.

Requirements

• Previous experience in Event Sales, Sales, Business Development, Account Management, Hospitality Sales, Exhibition Sales, or a related role is preferred.

• Strong sales, negotiation, presentation, communication, and interpersonal skills.

• Proven ability to prospect for new clients and develop long-term customer relationships.

• Strong understanding of the sales cycle, lead generation, pipeline management, negotiation, and closing techniques.

• Customer-focused, target-driven, proactive, and results-oriented personality.

• Ability to understand client requirements and recommend suitable event solutions.

• Strong commercial awareness and ability to work with budgets, quotations, proposals, and contracts.

• Experience using CRM systems, Microsoft Excel, PowerPoint, Word, and sales reporting tools.

• Excellent follow-up skills and ability to manage multiple prospects and projects simultaneously.

• Strong organizational and time-management skills.

• Ability to work effectively with Event Operations, Marketing, Creative, Production, Finance, and other internal teams.

• Comfortable attending client meetings, networking events, exhibitions, conferences, and industry functions.

• Willingness to work flexible hours, including evenings, weekends, or public holidays when required by events.

• Knowledge of MICE, corporate events, exhibitions, conferences, hospitality, brand activations, or experiential marketing is an advantage.

• Existing corporate, agency, hospitality, or event-industry networks are an advantage.

• Additional language skills such as Mandarin, Bahasa Malaysia, or other languages are an advantage.

• Diploma or Bachelor's degree in Marketing, Business Administration, Hospitality, Event Management, Communications, Sales, or a related field is preferred.

• Fresh graduates with strong communication skills and an interest in sales and events may be considered for suitable entry-level positions.

What We Offer

• Opportunity to build a career across Event Sales, Business Development, Client Management, Hospitality, and Event Management.

• Exposure to corporate events, exhibitions, conferences, brand activations, MICE, and commercial partnerships.

• Opportunity to work directly with corporate clients, brands, agencies, sponsors, and business decision-makers.

• Hands-on experience managing the complete event sales cycle from prospecting to closing and client retention.

• Attractive sales commissions, performance incentives, and bonuses depending on company structure; current Malaysia event-sales listings commonly advertise commission and bonus opportunities. (Jobstreet Malaysia)

• Career progression into Senior Event Sales Executive, Business Development Executive, Account Manager, Event Sales Manager, Sales Manager, or Head of Event Sales roles.

• Training in sales techniques, event solutions, client management, negotiation, and commercial strategy.

• A dynamic, fast-paced, and collaborative event-industry environment.

• • Competitive compensation, performance incentives, and comprehensive benefits package.