Event Sales Executive

I.                   JOB SUMMARY

We are seeking a highly motivated and results-driven Events & Catering Sales Executive to join our team. In this role, you will be responsible generating new sales opportunities for our food and beverage services, nurturing existing client relationships, and ensuring customer satisfaction. You will collaborate closely with the culinary and operations teams to deliver exceptional experiences and exceed client expectations.

II.                 MAIN DUTIES AND RESPONSIBILITIES

• Plan, manage and implement all sales action plans related to his/her marketing area as outlined in the Marketing Plan.
• Establishes and maintains files on major active accounts within his/her marketing area as part of the central filing system.
• Promotes and produces sales leads to all Al Khoory properties.
• Provides feedback to the Head of Sales in changing marketing conditions, includes trends in the competition, as a result of direct sales solicitation, telephone and direct mail, in his/her marketing areas. Arranges FAM/Site inspection trips to hotels by major clients and accompanies clients.
• Identify and pursue new business opportunities for food and beverage services, including corporate clients, event planners, hotels, restaurants, and other relevant entities.
• Build and maintain strong relationships with existing clients, understanding their needs, and providing personalized service to ensure repeat business.
• Actively seek out potential clients through proactive outreach, networking, attending industry events, and utilizing online platforms.
• Prepare and present proposals, contracts, and pricing to clients, ensuring accuracy and alignment with their requirements.
• Collaborate with the culinary team to develop customized menus and food concepts, ensuring they align with client preferences, dietary restrictions, and event themes.
• Coordinate and communicate effectively with internal teams to ensure seamless execution of food and beverage services, including logistics, staffing, and timely delivery.
• Stay up to date with industry trends, competitor analysis, and market demands to identify opportunities for service enhancements and strategic positioning.
• Monitor and achieve sales targets, providing regular reports and analysis on sales performance, market trends, and revenue projections.
• Act as a liaison between clients and the operations team, ensuring seamless communication and timely resolution of any client concerns or requests.
• Attend client meetings, conduct site visits, and conduct tastings to showcase the company's offerings and build client confidence.
• Collaborate with marketing and promotional teams to develop and execute effective sales and marketing strategies, campaigns, and initiatives.
• Stay informed about the latest industry developments, including emerging food and beverage trends, to provide valuable insights and recommendations.
• Disseminates F&B sales-related information to other departments as appropriate through the Marketing.
• Maintains a high level of exposure in the hotel in major markets areas through direct sales solicitation, telephone contacts and written communications.
• Establishes and maintains effective customer service and client relations.
• Performs relates duties and special projects as assigned that are specific to the geographical area.
• Performs duties and responsibilities as may be assigned by the immediate superior.

III.              JOB ACCOUNTABILITIES

• Achieving the Sales targets
• Maintaining of the current Active Accounts
• Generates new accounts

IV.              KEY PERFORMANCE INDICATORS (KPIs)

• Sales Targets
• Customer Service Satisfaction of Active and New Accounts

V.                COMMUNICATION & WORKING RELATIONSHIPS

External    :          Corporate Accounts

                             Clients

                               Guests

     Internal     :           General Manager

Hotel General Manager

                                   Head of Departments

                                   Sales Team

Marketing Team