The Sales & Events Manager – F&B is responsible for driving revenue through proactive sales, event acquisition, and relationship management for all food and beverage outlets and event spaces. The role focuses on corporate, social, and MICE events, ensuring seamless coordination from initial inquiry through execution, while delivering exceptional guest experiences aligned with brand standards.
Mandatory: Proven experience in hospitality (hotels, resorts, restaurants, lifestyle venues) within the region.
Key Responsibilities
Sales & Revenue Generation
- Proactively source, negotiate, and close F&B event business (corporate meetings, conferences, weddings, social events, private dining, buyouts).
- Develop and implement sales strategies to achieve and exceed budgeted revenue targets.
- Identify new market opportunities, key accounts, and partnerships within the region.
- Prepare proposals, contracts, and event packages tailored to client needs.
- Maintain an accurate sales pipeline, forecasts, and reporting.
Events Management & Coordination
- Act as the primary point of contact for clients from inquiry to post-event follow-up.
- Coordinate with Operations, Culinary, Banquets, Finance, and Marketing to ensure flawless execution.
- Conduct site inspections, tastings, and client meetings.
- Ensure all event details are clearly communicated via BEOs / function sheets.
- Manage last-minute changes while maintaining service excellence.
Client Relationship Management
- Build and maintain strong relationships with corporate clients, agencies, planners, and repeat guests.
- Deliver exceptional customer service to maximize repeat business and referrals.
- Handle client feedback and resolve issues professionally and promptly.
Market Intelligence & Representation
- Stay informed on regional market trends, competitors, pricing, and demand patterns.
- Represent the brand at networking events, trade shows, and industry functions.
- Collaborate with Marketing on promotions, seasonal offers, and event campaigns.
Administrative & Compliance
- Ensure contracts, deposits, and payments are processed in line with company policies.
- Maintain accurate records in CRM systems.
- Ensure compliance with local regulations, licensing, and brand standards.
