Job Title: Events & Activation Manager Automotive
Location: Oman
Job Purpose:
The Events & Activation Manager will be responsible for planning and executing marketing events and brand activations that enhance the visibility of the automotive brand, drive customer engagement, and support sales objectives. The role focuses on creating impactful customer experiences through product launches, showroom activations, exhibitions, and promotional campaigns.
Key Responsibilities:
- Plan and execute automotive events such as car launches, test-drive events, exhibitions, and showroom activations.
- Develop creative marketing activations to increase brand awareness and customer engagement.
- Coordinate with sales, marketing, and dealership teams to ensure alignment with business goals.
- Manage participation in automotive exhibitions, trade shows, and industry events.
- Oversee event logistics including venue selection, setup, branding materials, and event operations.
- Liaise with event agencies, suppliers, and media partners to deliver high-quality activations.
- Manage the events and activations budget and ensure cost efficiency.
- Monitor event performance and prepare post-event reports, KPIs, and ROI analysis.
- Ensure consistent brand representation and customer experience across all activations.
- Identify innovative event concepts to attract potential customers and support vehicle sales.
Qualifications & Experience:
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- 58 years of experience in events management or brand activations, preferably within the automotive industry.
- Experience in product launches, exhibitions, and experiential marketing.
- Strong project management and vendor coordination skills.
- Excellent communication and negotiation abilities.
- Ability to manage multiple events and work under tight deadlines.
Key Competencies:
- Event planning and execution
- Brand activation and experiential marketing
- Stakeholder and vendor management
- Budget control
- Creativity and innovation
- Strong organizational and leadership skills
