Lead programmes & events of the company through design and development as well as process management and delivery of all programmes & events aiming to achieve objectives and deliver distinctive experience. Lead of the developments of programmes & events content in line with established calendar, timeline and expectations.
Responsibilities
Campaign Management & Delivery
- Aim for best in class destination thematic activity with maximum reach and relevance to core targets and participating assets.
- Lead on the creativity and content at the heart of the experience always.
- Lead the working group coordination of key delivery parties; Marketing & Communication, Promotions, Culture, asset owners, external agencies, industry stakeholders.
- Manage optimal external agency relationship to support campaign delivery and effective activation outcomes.
- Establish measurement and success criteria for ongoing reporting of impact and ROI.
- Identify opportunities for improved relations with relevant stakeholders.
- Lead all campaign related marketing material and collateral to ensure alignment to campaign objectives and tone of voice.
- Ensure that AFH's brand identity is adhered to in campaigns and through all communication material and channels.
- Events strategy
Stakeholder Management
- Lead the development and execution of a stakeholder engagement and management approach for the Campaigns department in order to enable the development of effective and positive relationships with current and future partners
- Develop strong, strategic networks and connections with government entities, key private sector players and the wider community to build a strong and sustainable portfolio of partners. Implement highest level of customer service standards and monitor visitors experiences and feedback/complains and coordinate with internal and external stakeholders to identify solutions.
- Supervise a database of records, responses, and feedback to communicate findings as appropriate.
- Record the number of visitors and customers and advise on methods of enhancing visitors experience and engagement.
People Management
- Manage the effective achievement of assigned objectives through the leadership of the Section by setting of individual objectives, managing performance, developing and motivating staff to maximize performance.
- Lead the talent development initiatives for the assigned section, collaborating with technical/discipline experts and thereby ensure the availability of talent to fit business requirements.
- Act as a role model and drive adherence to organizational values and ethics by employees of the assigned section to foster a value driven culture within the organization.
Budgeting and Financial Planning
- Manage the preparation and recommend the section budget and monitor financial performance versus the budget while ensuring all sectional activities are conducted in line with the approved guidelines.
Reporting
- Ensure that all section reports are prepared timely and accurately and meet DCT requirements, policies and quality standards.
Qualifications
- Bachelor's or Master's degree (Masters preferred) in Culture, Business Administration, Marketing, Communication or any other decree within relevant industry.
- Bachelor's or Master's degree (Masters preferred) in Culture, Business Administration, Marketing, Communication or any other decree within relevant industry.
- Full professional English proficiency both in speaking and writing
- Skilled in MS Office (PowerPoint, Word and Excel)
- Administrative skills and attention to detail
- Self-motivated with a proven ability to complete work in a timely manner
- Expert knowledge on rebates schemes, preferably accustomed with UAE best practices
- Experience with business planning
- Extensive experience with program management related to finance and policy
