- Full time or part time role
About the Role:
We are seeking a highly skilled Personal Branding Strategist to manage and elevate the CEO's personal and public brand. This role is responsible for crafting a consistent, authentic, and influential presence across social media, thought leadership channels, public appearances, lifestyle engagements, and events - all aligned to strengthen the CEO's public image and drive business growth.
Key Responsibilities:
- Develop and execute a comprehensive personal branding strategy that enhances the CEO's reputation and supports business objectives.
- Manage and grow the CEO's presence across social media platforms (LinkedIn, Tik-Tok, Instagram, etc.) and other digital channels.
- Create and curate content that reflects the CEO's vision, expertise, leadership style, and lifestyle.
- Plan and manage the CEO's participation in events, conferences, and networking opportunities to reinforce brand image and business influence.
- Identify opportunities for thought leadership, media appearances, interviews, and public speaking that position the CEO as an industry authority.
- Advise on lifestyle choices, public appearances, and partnerships that align with the CEO's personal brand and business goals.
- Collaborate with internal teams (marketing, PR, communications) to ensure consistent messaging across all channels.
- Monitor online presence, track engagement metrics, and optimize strategies to maximize impact on reputation and business growth.
Requirements:
- Proven experience in personal branding, social media management, or executive communications.
- Strong understanding of social media trends, algorithms, and engagement strategies.
- Exceptional writing, storytelling, and content creation skills.
- Experience managing C-level executives public image, lifestyle branding, and business-driven thought leadership.
- Strategic mindset with an eye for public perception, brand alignment, and growth opportunities.
- Ability to work independently and maintain discretion with sensitive information.
