Executive Director of Sales for a luxury resort based in Kuala Lumpur, Malaysia

Executive Director of Sales for a luxury resort – based in Kuala Lumpur, Malaysia

This is an exceptional opportunity for an experienced Executive Director of Sales to lead the Sales and Revenue divisions of one of Malaysia's unique and luxury resorts. The ideal candidates will play a defining role in the commercial growth and international positioning of this resort, while building a world-class network of luxury travel, leisure, and MICE partners.

This individual will be a strategic, commercially astute, and highly connected luxury hospitality leader to the market who frequents luxury resorts in Malaysia ;this is a mandatory requirement. You must combine strong international relationships with the ability to lead and develop a high-performing team. They will be an exceptional communicator and negotiator, comfortable representing the resort at the highest level, developing strategic partnerships, and personally driving high-value business opportunities. The role requires extensive international travel and a strong market presence across Asia and other priority international feeder markets. The role is based in Kuala Lumpur and will lead to a corporate role overseeing not only hotels ;but also Real-estate sales. This role reports directly to the hotel managing director

Based in the Group's Kuala Lumpur sales office, the Executive Director of Sales will be responsible for the overall commercial direction of the resort, driving profitable revenue growth across international leisure, luxury travel trade, groups, meetings, incentives, events, and other commercial opportunities.

Working closely with the General Manager and Corporate Director of Sales, the successful candidate will develop and execute the resort's commercial strategy, build strategic international partnerships, and lead a high-performing Sales and Revenue team. This is a senior leadership role requiring an established luxury hospitality professional with extensive international market knowledge, strong industry relationships, and a proven track record of delivering commercial results.

Key Responsibilities:

Commercial Leadership

• Develop and execute the resort's overall Sales and Revenue strategy in line with business objectives and luxury positioning.
• Drive profitable revenue growth, market share, rate integrity, and optimal business mix.
• Establish annual sales plans, budgets, forecasts, targets, and market strategies.
• Identify new markets, business opportunities, strategic partnerships, and revenue channels.
• Provide regular commercial insight and recommendations to the General Manager and Corporate Director of Sales.

Luxury Leisure & Travel Trade

• Lead international luxury leisure and travel trade strategies across key feeder markets.
• Develop and maintain strong relationships with luxury consortia, preferred partner programmes, travel advisors, tour operators, wholesalers, OTAs, DMCs, and other distribution partners.
• Drive production through key luxury travel networks and represent the resort at international trade events, sales missions, roadshows, and industry functions.
• Provide executive sponsorship for major strategic accounts and partnerships.

MICE, Groups & Events

• Develop and execute strategies for MICE, incentive, group, corporate, wedding, and boutique event business.
• Build relationships with leading MICE agencies, incentive houses, meeting planners, event agencies, and corporate accounts.
• Identify and convert high-value group and event opportunities aligned with the resort's positioning.

Revenue & Performance

• Provide strategic leadership to the Revenue function and ensure close alignment between Sales and Revenue strategies.
• Work with Revenue Management to optimize occupancy, ADR, RevPAR, total revenue, profitability, and business mix.
• Monitor market trends, competitive performance, booking pace, channel performance, and source-market development.
• Maintain strong sales pipeline management, forecasting, and performance accountability.

Team Leadership

• Lead, mentor, and develop a high-performing, multi-level Sales and Revenue team.
• Establish clear objectives, KPIs, performance standards, and development plans.
• Build a culture of collaboration, accountability, commercial discipline, and exceptional client service.
• Ensure strong collaboration between the Kuala Lumpur Sales Office, resort leadership, Corporate Sales, Marketing, Revenue, Reservations, and Operations.

Qualifications & Experience:

• A minimum of 10 years of progressive sales and revenue leadership experience within luxury hotels, resorts, or internationally recognized hospitality brands.
• At least five years of senior Sales leadership experience, ideally in a Director of Sales, Director of Sales & Marketing, Executive Director of Sales, or cluster/regional commercial role.
• Demonstrated success in leading, mentoring, and developing high-performing, multi-level Sales teams.
• Extensive experience in international luxury leisure, luxury travel trade, and destination sales.
• Strong knowledge of luxury consortia, preferred partner programs, tour operators, wholesalers, travel advisors, OTAs, and other strategic distribution channels.
• Proven track record in MICE, groups, incentives, meetings, events, and other high-value commercial segments.
• Well-established relationships within key international feeder markets and the global luxury travel community.
• Experience managing, developing, and providing executive leadership to major consortia, global agency networks, tour operators, wholesalers, and strategic distribution partners.
• Strong commercial and financial acumen, with a solid understanding of revenue management, profitability, market positioning, business mix, and luxury hospitality strategy.
• Bachelor's degree in Hospitality Management, Business Administration, Sales, Marketing, or a related discipline.

If you are qualified for the above role, please send your current resume with a cover note to Mr. Steve Rnard, President at [Confidential Information]

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