About Jumeirah
Jumeirah, a global leader in luxury hospitality and a member of Dubai Holding, operates an exceptional portfolio of 29 properties across 11 countries in the Middle East, Europe, and Asia. In 1999, Jumeirah changed the face of luxury hospitality with the opening of the iconic Jumeirah Burj Al Arab and the brand is now renowned worldwide for its distinguished beachfront resorts, esteemed city hotels and exclusive residences. From the contemporary Maldivian island paradise at Jumeirah Olhahali Island to the art-inspired Jumeirah Capri Palace in Italy and the modern twist on a British classic at Jumeirah Carlton Tower in London, the brand has become synonymous with warm and generous service and the ability to craft distinctive and purposeful experiences that bring joy to guests from across the world.
About Jumeirah Burj Al Arab:
Jumeirah Burj Al Arab is more than a hotel, it is a global icon of luxury hospitality. Since opening in 1999, it has defined the pinnacle of the industry, setting new benchmarks in personalised service and creating truly unforgettable guest experiences.
Today, it enters a bold and defining new chapter. After more than 25 years at the forefront of the industry, the property will undergo a carefully considered restoration led by renowned designer Tristan Auer, bringing a refined contemporary vision while preserving the legacy, craftsmanship, and spirit of this extraordinary landmark.
About the Job
An exciting opportunity has arisen for an Executive Director of Sales and Marketing to join Jumeirah Burj Al Arab.
The main duties and responsibilities of this role include:
- Define and lead the integrated Sales and Marketing vision for Jumeirah Burj Al Arab, shaping the global commercial direction of a landmark that continues to inspire the world and stands proudly as the flagship of Jumeirah.
- Lead the commercial journey for the property's restoration and relaunch, creating a powerful pre-opening roadmap that builds anticipation, strengthens demand and captures the imagination of discerning audiences across the world.
- Drive exceptional sales performance across key international source markets, with a refined focus on UHNW travellers, luxury consortia, elite travel advisors, diplomatic, corporate, entertainment and high-value leisure segments.
- Shape a distinctive marketing and communications agenda that celebrates the heritage of Burj Al Arab while introducing a renewed, contemporary expression of ultra-luxury for the next generation of global travellers.
- Partner closely with the Managing Director and Jumeirah commercial leadership to ensure every brand decision, market activation and commercial initiative contributes to lasting desirability, revenue growth and global distinction.
- Partner closely with the Senior Vice President of Global F&B to develop, launch and manage the marketing activity and commercial performance of multiple F&B destinations, using this to amplify the overall narrative of the future Jumeirah Burj Al Arab guest experience.
- Inspire and lead a world-class Sales and Marketing team, nurturing a culture of ambition, creativity, commercial excellence and pride in representing one of the most extraordinary addresses in luxury hospitality.
About You
The ideal candidate for this position will have the following experience and qualifications:
- Minimum 15 years of progressive Sales and Marketing experience within luxury or ultra-luxury hospitality, including at least 5 years in a senior leadership role.
- Proven success leading the commercial strategy for an iconic flagship hotel, globally recognised resort or exceptional luxury destination, ideally with exposure to pre-opening, major renovation, repositioning or relaunch environments.
- Strong international Sales and Marketing expertise, with deep knowledge of UHNW travellers, luxury consortia, elite travel advisors, global source markets and high-value leisure, corporate, diplomatic and entertainment segments.
- Sophisticated understanding of luxury brand positioning, communications, partnerships and storytelling, with the ability to protect heritage while creating renewed relevance for the next generation of discerning guests.
- Commercially astute, highly strategic and composed at executive level, with the gravitas to influence senior stakeholders, lead high-performing teams and represent one of the world's most extraordinary luxury hospitality icons.
About the Benefits
At Jumeirah, we are dedicated to fostering a workplace where colleagues feel valued, supported, and inspired to grow. Our benefits package reflects this commitment by combining rewarding financial incentives, comprehensive healthcare, and opportunities for professional development.
Benefits include:
- Supportive and inclusive work environment
- Access to Learning & Development programmes and clear career pathways
- Opportunities for internal mobility within our global network
- Colleague discounts on food, beverage, and hotel stays worldwide
- Comprehensive healthcare and life insurance coverage
- Paid annual leave entitlement
- Incentive programmes aligned with leadership performance
- Competitive tax-free salary paid in UAE Dirhams (AED)
