Executive - Performance Marketing

Role Summary

- As the Performance Marketing Executive, you are responsible for planning, executing, and optimizing digital campaigns across paid media channels.

- You act as a bridge between the Performance Marketing Manager and cross-functional teams, translating strategy into actionable media plans, managing day-to-day campaign delivery, and driving measurable business outcomes.

- You will ensure campaigns are optimized for ROI, manage budgets effectively, and deliver consistent reporting to track KPIs.

- By leveraging data, technology, and innovative formats, you will contribute to our brand's growth in the digital commerce and brand ecosystem.

Key Success rivers including Accountabilities and Responsibilities

Campaign Management:

- Plan, launch, and optimize paid campaigns across Google, Meta, TikTok, Snapchat, YouTube etc

- Campaigns to be delivered on time, within budget, and aligned with strategy. Achievement of revenue, sessions & other planned targets.

Performance Analysis & Optimization:

- Track KPIs, conduct A/B testing, audience segmentation, and recommend budget reallocations.

- Review weekly/monthly performance to derive actionable insights for improvements in campaign efficiency and ROI.

Cross Functional Collaboration:

- Work closely with brand marketing, e-commerce, content, and CRM teams to align campaigns with seasonal drops and product launches.

- On-time campaign alignment with trade/brand calendars. Effective stakeholder communication and task delivery.

Innovation & Market Insights:

- Explore new ad formats, beta opportunities, and channel growth to keep our brands at the forefront of performance marketing.

Reporting & Analysis:

- Prepare and share daily/weekly/monthly reports with stakeholders, highlighting learnings and optimizations.

Agency & Partner Coordination:

- Manage external media agencies and platform representatives to implement best practices and secure first-to-market

Functional/ Technical Competencies

- Exposure to paid media platforms such as Google Ads, Meta Ads Manager, TikTok Ads, and programmatic platforms.

- Strong understanding of digital KPIs (ROAS, CTR, CPA, Conversion Rate). - Familiarity with analytics tools (Google Analytics, GA4, Branch, Appsflyer etc).

- Hands-on experience in setting up and monitoring campaigns across paid channels.

- Ability to analyze campaign data and highlight key insights (Excel/Google Sheets proficiency).