Job Description

Role Purpose

This is a unique opportunity to help shape a leading Arabic-first, AI-enabled experience design capability across Saudi Arabia and the wider GCC.

The Assistant Director / Senior Manager, Experience & Design Strategy will lead the design and delivery of impactful experiences across physical, digital, immersive, and experiential environments. This is a hands-on design leadership role requiring an individual who combines strategic thinking, creative excellence, and execution capability.

The successful candidate will personally create high-quality design outputs while leading the development of innovation experiences, executive workshops, immersive environments, digital products, strategic communications, and client activations. They will work across graphic design, experience design, UX/UI, service design, spatial design, immersive storytelling, motion design, and executive communication design.

A critical requirement is the ability to conceptualize and design natively in both Arabic and English, creating original Arabic-first experiences, content, interfaces, and narratives tailored to Saudi Arabian and GCC audiences.

Key Responsibilities

Experience Strategy & Innovation

Translate business challenges and innovation opportunities into compelling experience strategies and design solutions.
Design end-to-end experiences across physical, digital, immersive, and hybrid environments.
Apply human-centered design, service design, and design thinking methodologies.
Leverage AI, emerging technologies, and innovative design approaches to create differentiated experiences and client value.

Multidisciplinary Design Delivery

Personally create and oversee design outputs across:
Graphic and visual design
Brand storytelling and communication design
Executive presentations and board-level storytelling
Workshop design and visualization
UX/UI and interactive prototyping
Product and service design
Motion graphics and video content
Event, exhibition, and activation design
Spatial and environmental design
Immersive and interactive experiences
Igloo Vision and 360° environments
Arabic-First Experience Design
Create original design concepts and experiences directly in Arabic and English.
Apply advanced Arabic typography, visual hierarchy, and RTL design principles.
Design bilingual experiences, interfaces, presentations, and communications.
Ensure cultural, linguistic, and visual relevance for Saudi Arabian and GCC audiences.
Candidates whose experience is limited to translating English content into Arabic will not be considered.

Leadership & Stakeholder Engagement

Provide creative direction and maintain design quality across multiple initiatives.
Engage confidently with C-suite executives, senior leaders, clients, and external partners.
Present recommendations with clarity, credibility, and commercial awareness.
Build design capability, mentor team members, and contribute to the evolution of experience design practices.

Required Experience

8-12+ years of experience in multidisciplinary design, experience design, creative direction, innovation, or related fields.
Proven portfolio demonstrating end-to-end ownership from concept through execution.
Experience designing across digital, physical, experiential, and immersive mediums.
Experience within consulting, innovation, design agencies, customer experience, or enterprise environments.
Experience working directly with senior executives and client stakeholders.
Strong understanding of AI-enabled experiences, emerging technologies, and digital innovation.
Professional fluency in Arabic and English with demonstrated Arabic-first design capability.

Education

Bachelor's or Master's degree in a design-related discipline, including:
Graphic Design, Visual Communication, Experience Design, Interaction Design, UX/UI Design, Product Design, Service Design, Digital Media, Motion Design, Spatial or Environmental Design, Architecture or Interior Architecture, Industrial Design
Equivalent professional experience supported by an exceptional portfolio will also be considered.

Technical Skills

Advanced proficiency in: Adobe Creative Suite, Figma and FigJam, Miro, Lucid, Microsoft PowerPoint and communication design tools, UX/UI and prototyping platforms, AI-assisted design and content creation tools
Preferred experience with: Igloo Vision environments, AR/VR/XR and immersive technologies, Unity, Unreal Engine, Blender, SketchUp, Cinema 4D, or similar platforms
Leadership Competencies: Strategic Thinking, Creative Excellence, Executive Presence
Client Centricity, Cultural Intelligence, Commercial Acumen, Collaboration & Influence, Innovation Mindset, Delivery Excellence, Talent Development.

Portfolio Requirement (Mandatory)

Candidates must provide a portfolio demonstrating hands-on design capability across multiple mediums, including digital, physical, immersive, experiential, and bilingual (Arabic/English) experiences.
An exceptional portfolio demonstrating original Arabic-first design capability, executive storytelling, and experience design across multiple mediums is a mandatory requirement for this role.