Assist in planning and executing integrated marketing campaigns across digital, print, and instore platforms
Manage social media platforms, schedule content calendars, monitor engagement, and respond to customer interactions
Coordinate marketing activities from briefing through execution, ensuring projects are completed accurately and within agreed timelines.
Conduct regular outlet visits to monitor the implementation and condition of marketing materials, promotions, and brand assets.
Identify branding or marketing gaps within outlets and follow up on required corrective actions.
Ensure all outlets are consistently following approved brand guidelines and marketing standards.
Support in creating engaging content, including copy, visuals, newsletters, and promotional videos
Coordinate events, activations, pop-ups, and sponsorship activities to boost brand visibility
Monitor competitor campaigns, industry trends, and customer insights to support strategy development
Track campaign performance, generate reports, and suggest improvements based on analytics
Collaborate with design, sales, and operations teams to ensure consistent messaging across all touchpoints
Assist in managing influencer partnerships and external agencies for campaigns and promotions Maintain and update marketing databases, mailing lists, and contact directories
Ensure timely production and distribution of marketing materials, including brochures, menus, and signage
Support the execution of loyalty programs, customer engagement initiatives, and seasonal promotions Prepare presentations and proposals for internal meetings and external partnerships
Ensure compliance with branding guidelines and uphold quality standards across all assets Provide administrative support to the marketing manager/director on day-to-day tasks and projects
Assist in developing marketing strategy plans and promotional calendars
Analyse customer insights and market research to recommend new campaign ideas
Support the creation of brand guidelines, tone of voice, and style references
Track and report on competitor activity to identify opportunities and threats
Assist with creative briefs and coordinate with creative teams for content production
Maintain brand asset libraries, ensuring up-to-date and accessible resources
Support cross-departmental projects with marketing input and collateral
Help prepare marketing budget summaries and track campaign spending
Assist in performance review of marketing campaigns and contribute to optimization strategies
Monitor SEO performance and assist in optimising website content for better reach
Support email marketing campaigns, including content creation, scheduling, and tracking results
Help coordinate influencer and PR outreach campaigns to boost brand awareness Assist in producing case studies, testimonials, and success stories for marketing use
Track trends in customer behaviour to identify potential opportunities for campaigns
Coordinate with photographers/videographers for photoshoots and content production
Assist in developing seasonal campaign concepts and creative content themes
Support brand storytelling initiatives to ensure consistent brand voice across channels
Skills:
Strong understanding of marketing principles and campaign execution
Proficiency in social media management and digital marketing tools
Excellent written and verbal communication skills
Strong organisational and project management abilities
Analytical skills to measure campaign performance and generate insights
Creativity and innovation in content and campaign ideas
