About the Role
We are looking for a creative and fashion-focused Content Creator to join our team and help grow our brand through high-quality, trend-driven content. The ideal candidate has experience creating content that attracts new customers, increases engagement, and supports sales—while also being confident in shooting photos and videos for social media, campaigns, and product storytelling.
Key Responsibilities
- Create engaging content for Instagram, TikTok, Pinterest, YouTube Shorts, and other platforms
- Plan and execute content calendars aligned with brand campaigns, launches, and trends
- Shoot high-quality photo and video content (product, lifestyle, behind-the-scenes, styling, studio, outdoor)
- Edit content with strong attention to fashion aesthetics and brand identity
- Develop content ideas that drive customer interest, engagement, and conversions
- Create content formats such as:
- Reels/TikTok styling videos
- Lookbook & outfit transitions
- Product close-ups & fabric details
- How to style and Get ready with me
- Designer/brand story & BTS content
- Work closely with the fashion designer/brand team to capture new collections and creative direction
- Stay updated on fashion trends, viral formats, and platform best practices
- Support photoshoots and campaigns (concept, mood boards, shot lists, styling support if needed)
- Track performance and optimize content using insights (reach, saves, clicks, engagement)
Requirements- Proven experience as a Content Creator in fashion, lifestyle, or beauty industries
- Strong understanding of fashion branding and how to create content that attracts customers
- Ability to shoot content using a camera or smartphone with good lighting and composition
- Skilled in editing tools such as:
- CapCut / VN / InShot (video)
- Adobe Premiere Pro / Final Cut Pro (bonus)
- Lightroom / Photoshop / Canva (photo + design)
- Strong storytelling skills and eye for aesthetic visuals
- Comfortable working with models, styling pieces, and directing content shoots
- Organized, creative, and able to deliver content consistently on deadlines
