(Immediate Joiners Will Be Given Priority)
We are seeking a dynamic, execution-driven Marketing Specialist with experience in fashion, luxury, or premium lifestyle brands. This role is ideal for a highly hands-on marketer who is digitally strong, socially savvy, and passionate about content execution, performance marketing, and brand storytelling, while also supporting 360° marketing initiatives.
The Marketing Specialist will work closely with internal teams and external partners to ensure a consistent, premium brand presence across all digital platforms and customer touchpoints, with a strong focus on social media, digital campaigns, launches, and seasonal peak activations.
Core Focus Areas & Responsibilities:
Digital & Social Media (Primary Focus)
- Own and manage day-to-day social media execution across platforms such as Instagram, Facebook, TikTok, and Pinterest (where relevant).
- Plan, schedule, and publish posts, stories, reels, short-form videos, and campaign-led content aligned with the brand's fashion-forward and premium positioning.
- Coordinate content shoots, captions, hashtags, influencer tagging, and posting calendars to ensure consistent and high-quality output.
- Support paid digital campaigns across Meta, Google, and other platforms in collaboration with agencies or internal teams.
- Track social and digital performance, prepare reports, and optimize content and campaigns based on insights and trends.
Digital Campaigns & E-Commerce / Platform Management
- Support execution of digital marketing campaigns, including paid social, search, display, and email marketing.
- Manage brand presence across e-commerce platforms, marketplaces, and brand websites, ensuring visuals, product descriptions, banners, and campaigns are always updated and premium.
- Coordinate platform-led promotions while ensuring brand alignment, pricing integrity, and profitability.
- Support website updates for collections, launches, lookbooks, and campaigns.
Seasonal & Peak Campaign Execution
- Execute marketing campaigns around key fashion and retail peak periods, such as:
- Ramadan & Eid collections
- Seasonal launches (Spring/Summer, Fall/Winter)
- Festive / Holiday / New Year campaigns
- Sale periods and limited-edition drops
- Ensure all seasonal campaigns are reflected consistently across:
- Social media
- Digital ads
- E-commerce platforms
- In-store branding and communication
- Support planning and rollout of new collections, capsule launches, collaborations, and special drops.
360° Marketing Support
- Assist in executing offline and experiential marketing initiatives, including in-store branding, pop-ups, fashion events, and activations.
- Coordinate with PR agencies, influencers, stylists, photographers, videographers, and content creators for campaign execution.
- Support PR activities such as launch events, influencer previews, fittings, and brand collaborations from an execution standpoint.
- Ensure all brand communications maintain a luxury, premium, and consistent visual and verbal identity.
Qualifications & Skills:
- 3–5 years of marketing experience, preferably within fashion, luxury, lifestyle, beauty, or premium consumer brands.
- Strong hands-on experience in social media management, content execution, and digital campaign support.
- Good understanding of Meta Ads Manager, Google Ads, social analytics, and performance tracking.
- Experience working with e-commerce platforms, marketplaces, or DTC brands is a strong advantage.
- Highly organized, detail-oriented, and comfortable working in a fast-paced, trend-driven environment.
- Strong visual sensibility with an eye for fashion, styling, and luxury aesthetics.
- Excellent communication and coordination skills.
- Proficiency in tools such as Canva, Meta Business Suite, Google tools, Mailchimp, HubSpot, Notion, Shopify, or similar platforms.
Why Join Us
- Be part of a premium fashion / lifestyle brand with strong growth ambitions.
- Work in a creative, fast-paced, trend-led environment.
- Gain exposure to 360° marketing, while owning and strengthening digital and social execution.
- Clear growth path with the opportunity to evolve into a Marketing Manager role over time.
- Immediate joiners will be given priority.
