Fashion / Sports Manager

Position Summary:

The Brand Manager is responsible for shaping and elevating the brand image of the

company and its products.

This role requires conducting market research, analyzing brand performance, and

leading strategic brand initiatives.

The ideal candidate will collaborate with stakeholders to develop product assortments

that meet consumer needs and drive market success.

Key Responsibilities:

Brand Positioning:

Define and communicate brand positioning, value proposition, and messaging across

the portfolio.

Develop and implement innovative marketing campaigns and promotional initiatives to

enhance brand visibility and engagement.

Ensure brand consistency across all channels, including digital platforms, advertising,

and in-store experiences.

Operations Management:

Oversee retail operations, including store management, staffing, and customer service

standards.

Develop and enforce standardized operating procedures (SOPs) to optimize efficiency

and consistency.

Monitor retail performance metrics, analyse KPIs, and implement actionable strategies

for improvement.

Retail Execution:

Conduct regular audits and store visits to assess compliance and identify growth

opportunities.

Analyse brand performance metrics and prepare reports for senior management,

highlighting insights and trends.

Manage relationships with brands, wholesale accounts, and key stakeholders to drive

alignment and collaboration.

Brand Building:

Collaborate with brands to identify market trends and consumer preferences that inform

product development.

Drive initiatives to adapt the brand strategy to evolving customer needs.

Manage the product lifecycle from concept to launch, ensuring strategic alignment.

Marketing and Communication:

Develop integrated marketing plans to support brand objectives and sales goals.

Oversee advertising, media, public relations, and digital marketing strategies to

maximize brand engagement.

Monitor campaign performance and optimize investments to achieve ROI targets.

Bachelor's degree in business administration, Marketing, or a related field.

MBA preferred.

Experiences:

8-10 years in Retail Brand Management with a proven track record of leading brand

strategy.

Required Knowledge, Skills, Abilities and Attributes:

Strong analytical skills with a data-driven mindset.

Exceptional leadership, communication, and interpersonal abilities.

Proficiency in Excel and familiarity with data analysis to