Landmark Group is one of the region's largest omnichannel retail conglomerates, operating across fashion, home, lifestyle and value retail categories across MENA, India and international markets with our inhouse grown brands such as (Lifestyle, Max, Home Center, Easy Buy, Spar, Babyshop, Centerpoint, Splash, Styli, Home Box, E-Max, Shoe Mart, Shoe Express ). We are growing 3x faster than any other retailer. We serve 16 Million customers day in and day out. At the heart of this transformation is Landmark Digital Powering Landmark Group's Omnichannel Future.
At Landmark Group, we (Landmark Digital the digital powerhouse driving our omnichannel ecosystem) are building the future of retail across the Middle East, India, and beyond. We are the backbone of our omnichannel business, supporting eight omnichannel brands with seamless, high-performance digital experiences. We are a 500+ strong team of experts across: Product, Technology & Content. Together, we ensure that millions of customers experience frictionless, engaging, and intelligent digital journeys every day.
Experience Required: 35 years in E-commerce Role Overview
The Fashion Stylist:
AI is a hybrid role at the intersection of fashion styling, creative direction, and AI-powered content generation. We are looking for someone with a strong foundation in traditional styling and creative direction within a fast-paced fashion e-commerce environment, who has also actively experimented with AI tools for prompting and content generation. The candidate must have very good knowledge of all aspects of an image styling/lighting/overall aesthetics.
This role focuses on developing high-quality prompts for image and video generation across Fashion and Kids categories, enabling scalable, high-impact e-commerce content. Depending on business needs, the role may also include on-set styling for traditional shoots.
Key Responsibilities
AI-Driven Content Creation
- Develop high-quality prompts for AI-generated images and videos across fashion, kidswear, accessories, and footwear.
- Build and refine prompt libraries to ensure brand consistency, realism, and scalability.
- Test, iterate, and optimize prompts for various AI tools including image, video, and diffusion platforms.
- Enhance creative output and elevate the aesthetics of product and model imagery.
Styling & Creative Direction
- Create mood boards for product shoots and AI image generation.
- Ideate creative directions that align with brand guidelines.
- Ensure AI-generated visuals follow brand styling guidelines and fashion sensibilities.
- Translate trends, silhouettes, fabrics, and styling nuances into accurate prompts.
- Collaborate with category and merchandising teams to ensure product accuracy.
Quality, Efficiency & Process
- Conduct QC on generated images to ensure consistency, accuracy, and brand compliance.
- Train rest of the team members in DXB and other locations for upskilling on AI/QC process.
- Work with Studio Operations and Retouching to improve speed-to-market using AI.
- Develop workflows that reduce dependency on physical shoots where applicable.
- Conduct A/B testing to monitor quality, improve TAT, and optimize cost per product.
- Document insights, prompt variations, and model behavior for continuous improvement.
Cross-Functional Collaboration
- Collaborate with AI teams on model capabilities and workflow automation.
- Share best practices and insights with styling teams to uplift capability.
- Troubleshoot issues and provide structured feedback to AI engineers and partners.
Stakeholder Management
- Collaborate with brand teams to get initial direction on the season/trends.
- Present results back to the brands after testing for feedback.
- Iterate the results based on feedback to the brand satisfaction.
Ideal Candidate Profile
- Fashion background (Styling, Photograhy, Creative Direction).
- 35 years of e-commerce experience in a fast-moving, high-SKU environment.
- Must have good knowledge of aspirational images - aesthetics/lighting/styling.
- Must have experience of working with AI tools.
- Tech-savvy, AI-curious, and eager to experiment with new creative tools.
- Strong understanding of various product types, silhouettes, fits, fabrics, and fashion aesthetics.
- Self-learner, proactive, and able to operate in high-speed environments.
- Excellent written communication skills for crafting precise prompts.
- Go-getter with strong ownership and problem-solving mindset.
What We Offer
- A chance to shape the future of AI-powered content creation in a leading retail group.
- Exposure to advanced AI tools and cross-functional innovation projects.
- A dynamic environment that encourages creativity and experimentation.
- Clear career growth pathways across styling, AI creative direction, and digital content
