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Ferns N Petals - Head - Operations - GCC

  • Posted 9 hours ago
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Job Description

Objective

The Head of Operations GCC will lead the complete end-to-end operations function across GCC markets for a fast-growing gifting, flowers, cakes, and e-commerce business. This role is responsible for ensuring seamless execution across fresh production, fulfillment centers, warehousing, inventory planning, logistics, and last-mile delivery while maintaining high customer satisfaction, operational efficiency, and profitability.

The role will focus heavily on same-day delivery operations, festive peak readiness, fresh product production, perishables handling, service excellence, and scalable regional growth.

Roles & Responsibility

  • Lead end-to-end GCC operations strategy aligned with business growth, profitability, and customer experience goals.
  • Oversee operations across all GCC markets.
  • Build scalable operating models to support expansion into new cities and markets.
  • Drive standardization of SOPs while adapting to local market needs.

Fresh Production & Fulfillment

  • Oversee daily production operations for flowers, bouquets, cakes, hampers, gift assembly, and personalized products.
  • Ensure production planning aligns with demand forecasts and order cut-off timelines.
  • Maintain freshness standards, product quality, packaging excellence, and dispatch readiness.
  • Optimize production manpower productivity, wastage control, and turnaround times.

Warehousing & Inventory Management

  • Manage warehouses, fulfillment centers, dark stores, and regional hubs.
  • Lead inventory planning for flowers, cakes, gifts, packaging materials, and consumables.
  • Ensure optimum stock levels with minimal expiry, wastage, or stock-outs.
  • Improve inventory accuracy, replenishment cycles, and stock deployment across markets.

Logistics & Last Mile Delivery

  • Lead in-house fleet and third-party delivery partner performance across GCC.
  • Ensure same-day, express, scheduled, and peak-period deliveries are executed efficiently.
  • Optimize route planning, rider productivity, delivery cost, and SLA adherence.
  • Improve customer handover experience and reduce delivery failures.

Peak Season & Event Readiness

  • Own operational readiness for key occasions such as Valentines Day, Mothers Day, Eid, Ramadan, Diwali, National Days, Christmas, and other campaigns.
  • Develop capacity plans for manpower, inventory, fleet, vendor support, and production throughput.
  • Ensure zero service disruption during demand spikes.

Cost Control & Profitability

  • Manage operational budgets across warehousing, production, manpower, logistics, and fleet.
  • Drive cost per order reduction without compromising service quality.
  • Improve productivity metrics across hubs, warehouses, riders, and production teams.
  • Identify automation and efficiency opportunities.

Customer Experience & Quality

  • Ensure operations directly support customer promise and brand reputation.
  • Minimize cancellations, delays, substitutions, damages, and complaints.
  • Maintain service excellence across order journey from placement to delivery.

Vendor & Stakeholder Management

  • Manage relationships with logistics partners, manpower vendors, packaging suppliers, and operational service providers.
  • Partner with Procurement, Commercial, Finance, HR, Technology, and Country Heads.
  • Act as key operations stakeholder in regional leadership planning.

Technology & Performance Management

  • Drive use of ERP, OMS, WMS, routing tools, dashboards, and operational automation systems.
  • Monitor KPIs and drive performance through daily or weekly reviews.
  • Build a data-driven operations culture.

Team Leadership

  • Lead country operations heads and regional functional teams.
  • Build strong ownership culture, discipline, and execution excellence.
  • Coach and develop future leaders across GCC.

Candidate 12+ years of progressive experience in Operations, Supply Chain, or Fulfillment.

  • Minimum 5 years in senior leadership role managing multi-city or multi-country operations.
  • Strong GCC experience preferred.
  • Experience in gifting, flowers, bakery, food delivery, e-commerce, retail, quick commerce, or perishable operations.

Technical Expertise

  • Fresh production operations management.
  • High-volume fulfillment and last-mile delivery.
  • Inventory planning for short shelf-life products.
  • Workforce planning and productivity management.
  • Budgeting and cost control.
  • SOP creation and process optimization.
  • Technology-led operations management.

Leadership Skills

  • Strong people leadership and team development.
  • Excellent problem-solving and decision-making ability.
  • Commercial mindset with strong ownership.
  • Ability to perform under pressure during peak seasons.
  • Strong communication and stakeholder management skills.

(ref:iimjobs.com)

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About Company

Job ID: 151783407

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