Field Marketing Manager

What You'll Do

• Implement an event strategy that is anchored in field events (e.g. conferences, trade shows, panels, roundtables, fireside chats, networking events, VIP experiences, dinners, happy hours, partner events, brand activations, product launch activations and employer branding events)
• Implement a smaller-scale virtual event strategy to augment our field event strategy (webinars, virtual activations and experiences)
• Manage event logistics, including vendor sourcing, budgeting, attendee management, and on-site execution
• Implement formulaic onsite lead capture and post-event follow up sequences to maximize ROI and ensure consistency
• Manage an ongoing event budget
• Collaborate cross-functionally with sales, product and senior stakeholders to support major initiatives
• Own and report outcomes around both individual events and the broader field marketing roadmap
• Maintain brand consistency (appearance, tone, voice and vibe) across events
  
  

What You'll Need

• 5+ years of field marketing or event marketing experience, ideally in B2B SaaS, Institutional finance, FinTech or AI
• Proven track record of planning and executing both in-person and virtual events that drive pipeline and brand awareness
• Strong project management and organizational skills - demonstrated ability to manage multiple, complex programs simultaneously
• Ability to thrive in fast-paced, high-growth environments and adapt in ambiguous situations
• The ability to code-switch between reactive mode of quickly placing an executive in a an existing event in a few days and proactive mode by conceiving and executing a Rogo-hosted event end-to-end over months