Field Marketing Manager (Tech/Networking/IT)

Contract: 1 year

Employment: Outsourced through ManpowerGroup Middle East

The Field Marketing Manager, MEA will lead events strategy and program management for specific product launch events, for the market leading networking portfolio, across this highly diverse region. This is a dynamic role for a proactive and results-driven professional who will work within the integrated marketing & communications team in EMEA. The role will focus on managing how we engage our customers and partners via online and offline event platforms.

Responsibilities:

Lead, create and manage amazing event experiences for customers across Middle East, Africa (MEA)

Manage and deploy hybrid event programs that can range from large-scale regional events to executive exchanges, roundtables and advisory boards.

Be the primary project manager on all Networking product launch event activations for the region.

Own and manage the regional events plan, define resourcing and performance metrics required to execute.

Advise and consult teams across the business on event marketing and management best practice.

Work with country marketing and sales team to enhance effectiveness of event programs.

Work with EMEA partners on event initiatives to generate awareness and demand for our joint value propositions.

Management of external event and marketing agencies to execute events

Manage event budgets and KPI's for the region.

Requirements:

Bachelor's degree in a business discipline, alternatively equivalent event marketing experience.

5+ years of event management experience with a brand or embedded to a client.

Technology: Salesforce tool expertise is a requirement.

Cisco previous experience will be given preference.

Strong understanding of the technology market and how events support business operations.

Strong experience working with global and country teams in driving regional execution.

Strong program management skills with ability to execute from planning, conceptualization, design, execution and measurement

Experience building amazing experience events both physical and virtual

Strong understanding of audience acquisition and post event communication

Strong understanding of lead and campaign systems

Strong understanding of marketing automation best practices and how they integrate to events.

Strong presentation and communication skills in presenting to cross functional teams