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Field Sales Executive - Lower Trade

Field Sales Executive - Lower Trade

August Storck KG
  • Posted a month ago
  • Be among the first 10 applicants

Job Description

About the Role:

The purpose of this role is to drive and grow Storck's business in the KSA Lower Trade channel (Wholesalers, Discounters, Petromarts & Regional Key accounts/MM) by expanding coverage, strengthening key customer relationships, and delivering sales targets in partnership with BTC (distributor) sales teams.

Key Responsibilities

  • Deliver sales growth and achieve channel targets
  • Increase Numeric & Weighted Distribution
  • Close SKU gaps and improve MSL compliance
  • Secure BDAs, volume-driving deals, and new business opportunities
  • Improve visibility, drop size, and in-store execution
  • Build strong customer relationships and support BTC sales teams
  • Submit daily activity reports and participate in weekly reviews
  • Participate in monthly demand planning and forecast review meetings with BTC.
  • Influence forecast accuracy and volume plans by linking distribution expansion, new listings, promotional activities, and channel development initiatives.
  • Ensure distribution gains and commercial opportunities are reflected in future demand plans to support sustainable growth.

Coverage

  • Riyadh and Buraidah
  • Minimum 1 week/month in Buraidah
  • Daily alignment with BTC sales team followed by field execution

What we're looking for

  • 3–5 years of experience in FMCG confectionery sales, focused on Traditional/Lower Trade
  • Strong understanding of the KSA Lower Trade landscape
  • Strong analytical skills with working knowledge of Excel and reporting tools
  • Effective communication and stakeholder management skills
  • Ability to plan, prioritize, and execute independently in a field environment
  • Strong commercial mindset with attention to detail

More Info

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