Freelance Artist

Wessal World is a storytelling-driven brand dedicated to preserving Egypt's intangible heritage through creative designs and hand-embroidered products. The team collects and documents unique cultural stories from across Egyptian governorates, presenting them through storytelling videos on their social media platforms. These narratives inspire their handcrafted designs, created by skilled women artisans from the Shubra and Darb El Ahmar districts. Wessal World strives to celebrate and share Egypt's rich cultural heritage while empowering local communities.

This is a full-time on-site role for a Freelance Artist based in Cairo. The artist will conceptualize and create custom designs inspired by Egypt's rich cultural heritage and help translate the stories into compelling visuals. Responsibilities include sketching, producing original artwork, collaborating with artisans to ensure designs can be implemented into hand-embroidered pieces, and contributing to the brand's overall aesthetic. Strong collaboration with creative and social media teams is essential to visually communicate the brand's storytelling approach.

• Proficiency in drawing, sketching, and creative design
• Experience or affinity with creating culturally inspired and meaningful artwork
• Strong understanding of color theory, patterns, and textures
• Collaborative skills to work closely with artisans, designers, and storytellers
• Attention to detail and ability to translate concepts into artistic pieces
• Knowledge of various art mediums, with familiarity in textile or embroidery being a plus
• Proficiency in design software (e.g., Adobe Illustrator, Photoshop) is advantageous
• Adaptable and open to feedback to align with the brand's vision and identity
• Prior experience in heritage-based art projects is a plus