We're looking for an experienced Freelance Performance Marketing Specialist to oversee, manage, and optimize our paid digital advertising campaigns across multiple platforms.
Responsibilities
- Manage and optimize advertising campaigns across LinkedIn, Meta (Facebook & Instagram), and Google Ads.
- Develop campaign strategies aligned with business objectives and lead generation targets.
- Monitor campaign performance, budgets, and audience targeting on an ongoing basis.
- Conduct A/B testing and continuously optimize ad creatives, messaging, and audience targeting.
- Prepare weekly performance reports, including insights, recommendations, and next steps.
- Collaborate closely with the Marketing and Partnerships teams to align campaigns with upcoming initiatives, events, and announcements.
- Ensure accurate campaign tracking, conversion reporting, and analytics across all platforms.
- Attend the Dubai office approximately twice per week for planning sessions, campaign reviews, and team collaboration.
Requirements
- Proven experience managing LinkedIn Ads, Meta Ads, and Google Ads.
- Strong understanding of lead generation, audience targeting, and campaign optimization.
- Experience managing advertising budgets and reporting on campaign performance.
- Knowledge of Google Analytics 4 (GA4), Google Tag Manager, and conversion tracking is preferred.
- Excellent communication, analytical, and organizational skills.
- Ability to work independently while collaborating effectively with a growing team.
- Ability to work part-time from our Dubai office.
