Freelance Performance Marketing Specialist

We're looking for an experienced Freelance Performance Marketing Specialist to oversee, manage, and optimize our paid digital advertising campaigns across multiple platforms.

Responsibilities

• Manage and optimize advertising campaigns across LinkedIn, Meta (Facebook & Instagram), and Google Ads.
• Develop campaign strategies aligned with business objectives and lead generation targets.
• Monitor campaign performance, budgets, and audience targeting on an ongoing basis.
• Conduct A/B testing and continuously optimize ad creatives, messaging, and audience targeting.
• Prepare weekly performance reports, including insights, recommendations, and next steps.
• Collaborate closely with the Marketing and Partnerships teams to align campaigns with upcoming initiatives, events, and announcements.
• Ensure accurate campaign tracking, conversion reporting, and analytics across all platforms.
• Attend the Dubai office approximately twice per week for planning sessions, campaign reviews, and team collaboration.

Requirements

• Proven experience managing LinkedIn Ads, Meta Ads, and Google Ads.
• Strong understanding of lead generation, audience targeting, and campaign optimization.
• Experience managing advertising budgets and reporting on campaign performance.
• Knowledge of Google Analytics 4 (GA4), Google Tag Manager, and conversion tracking is preferred.
• Excellent communication, analytical, and organizational skills.
• Ability to work independently while collaborating effectively with a growing team.
• Ability to work part-time from our Dubai office.