Position Overview
We are looking for an exceptional General Manager (GM) to lead our Marketing company . The ideal candidate will be a strong, visionary leader with extensive experience in creative and marketing fields, capable of managing large teams, driving strategic growth, and ensuring operational excellence.
Responsibilities
- Define and execute the agency's vision, mission, and long-term strategies to ensure market leadership and profitability.
- Develop annual/quarterly business plans, KPIs, and performance metrics to achieve revenue targets.
- Identify and secure new business opportunities, partnerships, and global client accounts (GCC, Europe).
- Oversee all departments (Marketing, Creative, Video Production, Ad Campaigns, Social Media) to ensure seamless operations.
- Monitor budgets, P&L, and cost efficiency to maximize ROI for campaigns and initiatives.
- Implement data-driven decisions using market research, analytics, and performance reports.
- Lead, mentor, and scale a high-performing team of 80+ employees across creative and operational functions.
- Foster a collaborative culture, ensuring alignment with brand values and business objectives.
- Spearhead ATL/BTL campaigns, ensuring creative output aligns with client goals and brand identity.
- Approve all content (social, digital, print) and oversee social media strategies, engagement, and community management.
- Maintain cutting-edge marketing practices, adopting the latest technologies and industry trends.
- Act as the primary liaison for major local and international clients, ensuring exceptional service delivery.
- Represent the agency in public committees, pitches, and strategic forums.
- Perform additional duties as assigned by senior management and uphold best practices in marketing management.
- Stay updated on and apply the latest marketing technologies as needed.
- Analyse and report on market research data / trends to the Board to enable strategic direction making.
Requirements
Personal Traits & Skills
- Capable of establishing a clear vision and motivating diverse teams towards common objectives.
- Strong analytical mind with the ability to reconcile creativity and commercial outcomes, with a balance between the two.
- Highly motivated, concentrating on measurable outcomes, productivity, and investment returns.
- Persuasive and articulate, skilled in influencing stakeholders and representing the brand at senior levels.
- Deep passion for content and design greatness coupled with high sensitivity for brand uniformity.
- Fosters a strong internal culture and manages team dynamics with empathy and assurance.
- Excels in fast-paced, changing environments while maintaining high standards.
- Assured in leading business discussions and establishing value-driven partnerships.
Academic & Certifications
- Bachelor's degree in Marketing, Business, or a related field (MBA preferred).
- Professional development courses in areas such as marketing innovation, brand management, or executive leadership are considered a plus
Professional Experience
- At least 6 years of leadership experience (General Manager, Marketing Director, or Creative Director) in marketing or advertising agencies.
- Successful track record of managing large teams (80+ employees) and multi-million-dollar budgets.
- Strong understanding of digital and traditional marketing, campaign development, branding, graphic design, and video production procedures.
- Successful experience with global brands in markets like the GCC,Europe, and the USA.
- Experience in managing complete marketing pipelines - from planning and idea generation to implementation and performance measurement.
- Capacity to oversee cross-functional teams and direct operations in varied markets.
Other Requirements
- Good knowledge of different business functions.
- Strong leadership qualities.
- Excellent communication skills.
- Highly organized.
- Strong work ethic.
- Good interpersonal skills.
- Meticulous attention to detail.
- Proactive nature.
