General Manager

Role Overview

The General Manager will play a critical leadership role in accelerating revenue growth, expanding market presence, and ensuring operational excellence across the organization.

This role requires a highly proactive leader with strong sales and business development expertise, capable of driving commercial success while aligning operational, financial, and strategic objectives.

The ideal candidate will lead cross-functional teams, develop long-term client relationships, optimize business performance, and contribute directly to the company's expansion strategy within the UAE and regional markets.

Key Responsibilities

1. Sales & Business Development

* Develop and execute aggressive sales and business growth strategies to achieve and exceed revenue targets.

* Drive new business acquisition and expand relationships with existing clients across UAE and GCC markets.

* Identify new market opportunities, strategic partnerships, and revenue streams.

* Lead the full sales cycle from prospecting and pitching to negotiation and closing major accounts.

* Build and maintain a strong sales pipeline and ensure accurate forecasting and reporting.

* Drive upselling and cross-selling opportunities across existing client accounts.

* Represent the company in client meetings, industry events, exhibitions, and networking forums.

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2. Client Relationship Management

* Build and maintain strong long-term relationships with key regional and international clients.

* Act as the senior escalation point for strategic accounts and ensure exceptional client satisfaction.

* Conduct regular business reviews to identify growth opportunities and improve account performance.

* Strengthen the company's positioning as a trusted strategic partner within the market.

* Ensure high service standards and successful delivery across all client engagements.

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3. Operations & Business Management

* Oversee day-to-day business operations and ensure smooth coordination across all departments.

* Implement operational strategies, SOPs, and performance frameworks to improve efficiency and productivity.

* Collaborate with department heads to align operational execution with business objectives.

* Monitor operational performance and resolve challenges proactively to maintain service excellence.

* Ensure compliance with company policies, UAE regulations, and ethical business practices.

* Improve internal processes, reporting structures, and workflow management across the organization.

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4. Strategy & Leadership

* Contribute to the company's overall business strategy, growth roadmap, and expansion plans.

* Lead, mentor, and develop high-performing cross-functional teams.

* Foster a commercially driven and performance-oriented culture across the organization.

* Monitor market trends, consumer behavior, competitor activity, and industry developments to adapt business strategies.

* Align sales, operations, finance, and client servicing functions to achieve company objectives.

* Support innovation, creativity, and continuous improvement initiatives within the business.

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5. Financial & Performance Management

* Oversee company profitability, budgeting, forecasting, and cost optimization initiatives.

* Manage P&L performance and ensure sustainable financial growth.

* Track and analyze operational and sales KPIs, reporting directly to senior leadership.

* Drive operational efficiency and implement best practices across all business functions.

* Ensure effective resource allocation and financial discipline across departments.

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Qualifications

* Bachelor's degree in Business Administration, Marketing, or related field (MBA preferred).

* Minimum 10 years of experience in sales, business development, or commercial leadership roles.

* Minimum 2–3 years in a senior management or General Management position.

* Strong background within marketing, advertising, branding, retail activation, or experiential agencies is highly preferred.

* Proven track record in driving revenue growth, client acquisition, and business expansion.

* Strong operational management and strategic planning capabilities.

* Excellent leadership, team management, and stakeholder management skills.

* Strong commercial acumen with experience managing budgets and profitability.

* Existing network within UAE and GCC markets is a strong advantage.

* Excellent communication, negotiation, and presentation skills