Role Overview
As General Manager at our full-service creative advertising agency, you will serve as the leadership anchor - leading business development and driving operational excellence, client satisfaction, financial performance, and strategic growth. You will manage all facets of the agency, including creative, client services, finance, production, HR, and digital, ensuring alignment with company's vision and client goals.
Key Responsibilities
Sales & Business Development (Primary Focus)
- Own the agency's revenue targets and lead all business development efforts.
- Leverage your existing network and active pipeline to secure new clients immediately.
- Lead pitches, proposals, and negotiations to close high‑value accounts.
- Expand existing client relationships through strategic upselling and cross‑selling.
- Position MOTAD as a preferred creative partner within the UAE and regional market.
Operational Leadership & Strategy
- Oversee day‑to‑day agency operations to ensure efficiency and profitability.
- Set strategic goals, KPIs, and performance metrics aligned with growth targets.
- Maintain strong budget discipline and ensure project profitability.
Client & Account Leadership
- Build and maintain senior‑level client relationships, acting as a trusted advisor.
- Translate business challenges into effective creative and digital solutions.
- Ensure delivery excellence across all campaigns, meeting quality, timeline, and ROI expectations.
Creative & Delivery Excellence
- Inspire and guide creative, digital, and production teams to deliver standout work.
- Champion innovation through emerging technologies, AI‑driven content, and modern production methods.
Financial Management
- Oversee revenue forecasting, cost control, and financial planning.
- Report performance to senior leadership and implement corrective actions when needed.
Team Leadership & Culture
- Lead, mentor, and develop a high‑performing, multidisciplinary team.
- Foster a collaborative, commercially minded culture focused on growth and excellence.
Ideal Candidate Profile
Experience & Skills
- 10+ years in advertising, creative, or marketing agencies, with 5+ years in senior leadership or GM roles.
- Mandatory: Proven sales leader with a strong P&L track record and active client pipeline.
- Demonstrated ability to close deals, win pitches, and drive rapid revenue growth.
- Experience leading creative, digital, production, and strategy teams.
- Strong financial acumen and comfort managing complex budgets.
- Deep understanding of the Dubai/UAE marketing landscape and multicultural client base.
Qualifications
- Bachelor's degree in business, Marketing, Advertising, Communications, or related field; MBA preferred.
- Mandatory sales experience within a creative advertising agency.
- Strong understanding of digital trends, AI content creation, and emerging advertising technologies.
Competencies
- Entrepreneurial, commercially driven mindset.
- Outstanding communication, negotiation, and presentation skills.
- Decisive leadership with strong problem‑solving abilities.
- Resilient, adaptable, and calm under pressure.
- Passionate about creativity, innovation, and business growth.
