General Manager

General Manager - Digital Out of Home Media Network

Salary: Competitive Executive Package

Dubai

Discover the opportunity

We are hiring a General Manager to lead a premier out of home media network based in Dubai. As part of an established entertainment group, our client operates high impact media assets and is driving a complete digital evolution across the region.

This key executive role centers on transforming traditional out of home media assets into an advanced, data driven digital out of home platform. You will own the full strategic vision, drive commercial growth, and oversee the modernization of high profile media inventory.

Discover the role

As General Manager, you will hold complete operational and commercial responsibility for the network. You will lead the transition from static formats to dynamic digital media platforms, integrate advanced technologies like programmatic buying and audience analytics, and build strategic partnerships across the regional advertising landscape.

Discover the responsibilities

Execute a strategic roadmap to evolve static out of home inventory into dynamic digital assets Drive overall commercial strategy, expanding revenue streams through programmatic platforms, dynamic content, and bundled media offers Manage full revenue and business growth targets across all media formats Optimize asset yield while evaluating and securing new high value media sites and concessions Lead operational workflows including permitting, technology integration, screen installation, and vendor management Build and mentor a high performing team across commercial, product, and operational functions Maintain key relationships with municipal entities, regulatory authorities, and public sector stakeholders

Discover the requirements

Bachelor or Master degree in business, marketing, media, or a related field 12+ years of progressive leadership experience within out of home media, digital out of home, or advertising sectors

Proven track record of executing digital transformation and business growth within the media sector

Strong technical grounding in programmatic platforms, audience measurement tools, and content management systems

Deep familiarity with the UAE advertising ecosystem, regulatory frameworks, and municipal stakeholders Exceptional negotiation, leadership, and commercial strategy skills