General Manager Travel & Tourism

Legend Travel & Tourism is a UAE-headquartered travel and tourism company, part of the Legend Holding Group, based in Dubai, United Arab Emirates.

As an accredited IATA member and Top Tier Sales Agent for multiple international airlines, Legend delivers comprehensive travel services including flight ticketing, corporate travel solutions, visa facilitation, event & MICE planning, and bespoke tourism packages for both B2B and B2C clients.

With a commitment to service excellence, global industry standards, and customer-centric solutions, Legend Travel & Tourism leverages deep local market understanding alongside its global partner network to offer seamless, trustworthy travel experiences.

• Develop and execute the overall business strategy in line with company and group objectives.
• Identify new revenue streams, partnerships, and market opportunities across leisure, corporate, inbound, outbound, MICE, and destination services.
• Drive business expansion, product diversification, and competitive positioning in the UAE and regional markets.
• Monitor market trends, customer behavior, and competitor activity to inform strategic decisions.

• Hold full ownership of P&L, including budgeting, forecasting, cost control, and profitability.
• Set and track financial KPIs such as revenue growth, gross margin, EBITDA, and cost efficiency.
• Ensure effective pricing strategies, supplier negotiations, and contract optimization to maximize margins.
• Present regular financial and performance reports to senior leadership / board.

• Oversee end-to-end operations across all travel and tourism verticals.
• Ensure smooth day-to-day functioning of sales, operations, customer service, ticketing, and back-office teams.
• Drive process optimization, automation, and operational efficiencies to improve turnaround time and customer satisfaction.
• Implement and maintain SOPs, service standards, and quality controls across the business.

• Lead and support sales teams to achieve revenue and growth targets.
• Build and maintain strong relationships with airlines, hotels, DMCs, tourism boards, suppliers, and corporate clients.
• Negotiate and manage key commercial agreements and strategic partnerships.
• Strengthen brand presence and customer loyalty through differentiated offerings and service quality.

• Lead, mentor, and develop high-performing teams across functions.
• Build a strong leadership pipeline and foster a performance-driven, customer-centric culture.
• Set clear objectives, KPIs, and performance management frameworks.
• Ensure effective workforce planning, engagement, and retention.

• Ensure full compliance with UAE tourism regulations, licensing requirements, and industry standards.
• Manage operational, financial, and reputational risks.
• Ensure adherence to internal policies, governance frameworks, and ethical standards.

Key Performance Indicators (KPIs)

• Revenue growth and profitability (P&L performance)
• Gross margin and cost optimization
• Customer satisfaction and service quality metrics
• Market share growth and new business acquisition
• Operational efficiency and turnaround times
• Employee engagement and retention