The Generative AI Video & Motion Designer is responsible for creating high-quality, realistic AI-generated video and visual content across Maison Pyramide's portfolio of clients, with a strong focus on social media, digital campaigns and branded content.
The role combines advanced generative AI video creation with video editing, motion design and social-first storytelling to transform creative concepts, static assets, photography, existing footage and AI-generated material into polished, engaging content.
Working closely with the Design & Content, Social Media, Digital, Creative, PR and Account teams, the role will translate creative and campaign ideas into dynamic content tailored to different brands, platforms and audiences.
The ideal candidate is an AI-first visual creator with exceptional hands-on experience in generative video, supported by strong video editing, motion design and social content skills.
They should combine experimentation with strong creative judgment, understanding how to use AI as part of a professional content-production process rather than relying on unedited AI-generated outputs.
JOB DUTIES & RESPONSIBILITIES
Generative AI Video & Content Creation
- Create high-quality, realistic and visually engaging AI-generated video and imagery for social media, digital campaigns and branded content.
- Use leading generative AI platforms such as Runway, Kling, Veo, Sora, Midjourney, Adobe Firefly, ElevenLabs, ChatGPT and other relevant emerging tools.
- Develop effective workflows across image-to-video, text-to-video, reference-to-video, image generation and other AI-assisted creative processes.
- Generate realistic people, products, environments and scenes while maintaining visual consistency across frames and sequences.
- Pay close attention to facial features, anatomy, hands, movement, lighting, materials, products, environments and other details that can reveal obvious AI generation.
- Identify and improve common AI issues such as morphing, flickering, distorted anatomy, inconsistent faces, unnatural movement or unstable backgrounds.
- Use references effectively to control character, styling, composition, mood, environment and overall creative direction.
- Create AI-generated B-roll, scene extensions, visual effects, background or object replacements and other supporting assets when relevant.
- Professionally edit and refine AI-generated footage before incorporating it into final outputs.
- Select the most suitable AI tools and workflows based on the creative brief, required quality and desired visual result.
- Continuously explore new AI platforms, features and techniques that can improve creative quality, efficiency and production possibilities.
Motion Design & Video Editing
- Create and edit high-quality video and motion content for social media, campaigns and digital communications.
- Turn raw footage, photography, static designs, AI-generated assets and creative concepts into polished Reels, TikToks, campaign videos and branded content.
- Create motion graphics, animated typography, transitions and visual effects when required.
- Apply strong editing techniques including pacing, transitions, colour correction, sound integration and visual enhancement.
- Combine traditional footage, design assets and AI-generated content into cohesive final executions.
- Adapt existing static campaign assets into dynamic formats while maintaining consistency with the overall creative direction.
- Edit and adapt existing motion content while respecting established brand guidelines and visual identities.
- Ensure final outputs feel polished, intentional and professionally produced.
Social-First Content
- Create content specifically designed for Instagram, TikTok, YouTube Shorts and other relevant social and digital platforms.
- Understand how to capture attention quickly through strong openings, pacing, movement and visual storytelling.
- Translate campaign concepts and creative ideas into high-impact, social-first video executions.
- Understand platform-specific formats, audience behaviours, trends, editing styles and content expectations.
- Create content that feels native and engaging on social media while maintaining premium brand and campaign standards.
- Adapt concepts into multiple dimensions, durations and formats depending on platform requirements.
- Combine AI-generated video, editing, typography, sound, motion graphics and other creative elements to build complete social assets.
- Stay informed on evolving social media trends and identify relevant opportunities without simply replicating existing content.
- Balance creative quality with the speed and volume required within a fast-paced agency environment.
Visual Storytelling & Creative Execution
- Demonstrate a strong understanding of composition, framing, camera movement, lighting, colour, pacing and visual storytelling.
- Translate briefs, references and creative concepts into clear and visually compelling video executions.
- Understand how individual shots work together to create a coherent sequence, story or campaign asset.
- Maintain consistency in characters, products, styling, environments and overall visual direction where multiple shots are required.
- Apply strong visual judgment when selecting AI-generated outputs and know when an image or video requires further refinement.
- Work from moodboards, storyboards, references and established campaign directions while producing original creative outputs.
Brand & Client Adaptability
- Work across multiple Maison Pyramide clients and projects simultaneously while maintaining clear differentiation between brand identities and creative directions.
- Adapt creative execution across fashion, luxury, beauty, retail, hospitality, lifestyle, culture and other relevant categories.
- Understand and respect client brand guidelines while identifying opportunities to elevate execution.
- Maintain a strong level of visual refinement when working across premium and luxury brands.
- Ensure all creative outputs meet Maison Pyramide's quality standards before internal or client presentation.
Collaboration & Creative Development
- Collaborate closely with Design & Content, Creative, Social Media, Digital, PR, Account and other relevant teams to translate briefs into strong visual content.
- Participate in brainstorming sessions and contribute AI, video, motion and social content ideas to campaigns and content plans.
- Provide creative and technical input during concept development, particularly around what can effectively be achieved using generative AI and motion.
- Propose alternative AI or production approaches when an initial idea may not deliver the desired visual quality.
- Work closely with designers to animate and extend static campaign assets into motion content.
- Incorporate feedback from internal teams and clients accurately and efficiently.
- Manage multiple projects, revisions and deadlines while maintaining creative quality and attention to detail.
Innovation & Continuous Improvement
- Continuously research, test and evaluate emerging AI, video, editing and motion-design tools.
- Keep up to date with developments in generative video, image generation, social content and creative technology.
- Identify new tools and workflows that can improve creative quality, production speed or execution.
- Build efficient and repeatable AI-assisted workflows where appropriate.
- Share relevant AI tools, techniques and creative learnings with the wider Design & Content team.
- Maintain strong human creative judgment and quality control throughout AI-assisted production.
KNOWLEDGE & EXPERIENCE
- Bachelor's degree in Graphic Design, Visual Communication, Multimedia, Animation, Film, Media or a related field is preferred.
- 2–4 years of relevant professional experience in motion design, video editing, digital content, creative production or a related field.
- Strong hands-on experience creating AI-generated video and visual content.
- Strong proficiency in Adobe After Effects and Premiere Pro.
- Good working knowledge of Adobe Photoshop and Illustrator.
- Hands-on experience with leading generative AI platforms such as Runway, Kling, Veo, Sora, Midjourney, Adobe Firefly and equivalent emerging tools.
- Strong understanding of AI-assisted workflows including image-to-video, text-to-video, reference-to-video, generative imagery, AI B-roll, upscaling and post-production.
- Experience producing social-first video content, particularly Reels, TikToks and campaign content.
- Strong understanding of composition, pacing, movement, lighting and visual storytelling.
- Previous agency, luxury, fashion, beauty, lifestyle, hospitality, retail or multi-brand experience is preferred.
- Fluent or highly proficient in English.
SKILLS & ABILITIES
- Strong visual eye and creative judgment.
- Advanced ability to create and refine realistic AI-generated video.
- Strong video editing and motion-design skills.
- Excellent understanding of composition, pacing, movement and visual storytelling.
- Strong understanding of social media formats, trends, hooks and audience behaviour.
- Ability to recognise and correct obvious AI artefacts and inconsistencies.
- Strong attention to detail, particularly when working with faces, hands, movement, products and branded assets.
- Ability to maintain consistency between characters, styling, products and environments across different shots.
- Ability to professionally refine AI-generated material rather than relying on raw outputs.
- Strong understanding of brand identity and ability to adapt creatively across different client styles.
- Comfortable experimenting, testing and iterating to achieve the required result.
- Strong problem-solving skills and a solutions-oriented approach to creative production.
- Ability to manage multiple projects and deadlines in a fast-paced agency environment.
- Collaborative, proactive and open to creative feedback.
- Curious and continuously up to date with emerging AI, social and creative technologies.
