Google Ads & Database Marketing Specialist

We're looking for a Google Ads & Database Marketing Specialist to drive qualified leads and revenue through smart performance marketing and effective use of data.

This role owns Google Ads performance end-to-end while turning CRM, WhatsApp, and email databases into real conversion opportunities. If you're analytical, commercially minded, and comfortable being accountable for CPL, lead quality, and ROI — this role is for you.

What You'll Be Doing

Google Ads & Paid Media

• Plan, launch, and optimise Search, Display, YouTube, and Performance Max campaigns
• Manage keywords, bidding strategies, budgets, audiences, and ad creatives
• Continuously test ad copy, landing pages, and funnels to improve CPL and lead quality
• Ensure accurate tracking using GA4, Google Tag Manager, and conversion events
  
  

Data & Performance Insights

• Analyse campaign and CRM data to identify trends, gaps, and growth opportunities
• Track CPL, CPA, conversion rates, lead quality, and ROI
• Build clear dashboards and reports for weekly and monthly reviews
• Use data to drive decisions — not assumptions
  
  

Database, WhatsApp & Email Marketing

• Manage and segment CRM databases for smarter targeting
• Run WhatsApp broadcast campaigns for nurturing, reactivation, and promotions
• Execute email campaigns for lead warming and long-term follow-up
• Build basic automation flows for new, cold, and returning leads
• Improve engagement and conversion rates across WhatsApp and email channels
  
  

Collaboration

• Work closely with sales to understand lead quality and feedback
• Coordinate with web and creative teams on landing pages and ad assets
• Align campaigns with business goals and revenue targets
  
  

What We're Looking For

• 2+ years hands-on experience managing Google Ads with proven results
• Strong data analysis skills using Excel, Google Sheets, and dashboards
• Experience working with CRM systems and lead segmentation
• Hands-on experience with WhatsApp broadcasts and email marketing
• Comfortable owning performance metrics and making data-backed decisions
  
  

Nice to Have

• Experience in real estate or high-volume lead generation
• Experience managing large databases and multi-channel funnels
  
  

What Success Looks Like

• Lower cost per lead with improved lead quality
• Higher conversion rates from database leads
• Strong engagement across WhatsApp and email campaigns
• Clear, actionable performance reporting