Company Description
The hotel management subsidiary of Orascom Development, a Swiss-based company, specializes in the development and management of touristic towns. With a portfolio of over 30 operating properties, we are dedicated to anticipating and satisfying our guests needs and desires through effective communication with our business partners and stakeholders.
Job description:
The Digital Marketing Executive assist in the formulation of online marketing activities for Orascom Hotels through SEM campaigns and monitor the online presence of the company through its various websites (SEO).
Key Responsibilities
- Expertise in optimizing and maintaining Google Ads campaigns to increase brand awareness and ROI. Proven ability to manage search ads, display ads, and retargeting ads to reach the right audience and generate leads and sales.
- Be actively involved in SEO efforts, including keyword research, on-page & off-page optimization, and link building. This will involve working with other team members to identify and implement SEO strategies that will help the website rank higher in search results.
- Measure the performance of digital marketing efforts using a variety of web analytics tools. This includes Google Analytics, Google Ads, Power Suite, SEMrush, or any other related tools. The goal is to identify which marketing channels are most effective and make adjustments as needed.
- Coordinate with the marketing department on social media activities and email communications handled by them.
- Have experience with various CMS systems (WordPress, etc.) for content optimization (text and images) and strong knowledge of search engine optimization (SEO). This includes the ability to create and manage content, optimize images, and implement SEO best practices.
- Prepare weekly and monthly reports on productivity and SEO/SEM performance. This includes summarizing the results of digital marketing efforts, identifying areas for improvement, and making recommendations for future campaigns.
- Provide additional support in other tasks, such as handling Google My Business, Oaky, and Booking Engine for content management (images and descriptions, policies, etc.), Invoices, and online chat. This could include responding to customer inquiries and resolving issues.
Qualifications
Job location: Can be in El Gouna or remotely.
Experience: Proven experience as a Digital Marketing Executive or similar role. Also, have experience in the hospitality or tourism industry with deep understanding of the specific needs and terms of this market.
Skills: Have strong analytical and critical thinking skills. Communicate effectively, both verbally and in writing. Experience with Google Ads and SEO/SEM and other marketing tools.
If interested, please send your cv via mail [Confidential Information]
