Google Ads Specalist

Job Description:

Propose, execute, and optimize performance-driven Google Ads campaigns across Search, Display,

YouTube, and Performance Max. The ideal candidate has a proven track record in managing sizable ad

budgets, delivering measurable ROI, and staying ahead of Google's evolving advertising tools and best

practices.

Responsibilities:

* Campaign Strategy & Execution:

Propose, create, and manage end-to-end Google Ads campaigns (Search, Display, YouTube,

Shopping, Performance Max) aligned with business goals and target KPIs.

* Optimization & Performance Management:

Monitor daily performance metrics, analyze data trends, and implement strategies to improve CTR,

Quality Score, CPC, and conversion rates.

* Keyword Research & Audience Targeting:

Conduct in-depth keyword research, competitor analysis, and audience segmentation to maximize

reach and relevance.

* Tracking & Analytics:

Set up and manage conversion tracking using Google Tag Manager, Google Analytics 4 (GA4), and

other analytics tools to ensure accurate performance measurement.

* Budget Management:

Manage daily/monthly ad spend across campaigns, ensuring efficient allocation of budgets for

maximum ROI.

* Reporting & Insights:

Prepare detailed campaign performance reports, provide actionable insights, and present

recommendations for continuous improvement.

* Trend Monitoring:

Stay updated on Google Ads updates, new features, and digital advertising trends to maintain

competitive advantage.

Qualifications & Requirements

o bachelor's degree in marketing, Business, Communications, or a related field.

o 35 years of proven experience managing Google Ads campaigns (agency or client-side).

o Experience with large-scale budgets and performance-driven campaigns.

o Experience across multiple campaign types (Search, Display, YouTube, Performance Max, etc.).

Technical Skills:

o Proficiency in Google Ads, Google Analytics 4 (GA4), and Google Tag Manager.

o Strong analytical and reporting skills using Data Studio / Looker Studio is a plus.

o Understanding of SEO principles, CRO (Conversion Rate Optimization), & remarketing.

o Familiarity with Meta Ads, LinkedIn Ads, or TikTok Ads is a plus.

* Certifications (preferred but not mandatory):

o Google Ads Search Certification

o Google Ads Display Certification

o Google Analytics Certification

Soft Skills:

o Strong analytical thinking and problem-solving skills.

o Excellent attention to detail and ability to multitask.

o Effective communication and presentation skills.

o Results-driven mindset with a focus on ROI and data-driven decision-making.