We're hiring a Google Ads Specialist to take the lead on strategy, setup, and optimization of paid ad campaigns for our clients. This includes Google Search, PPC, YouTube Ads, Local Services Ads (LSAs), and other Google advertising tools.
You'll be responsible for keyword research, copy and creative direction, ad implementation, and performance reporting. You'll also work closely with our internal team to ensure that ad campaigns align with client goals and drive conversions.
Key Responsibilities:
- Campaign Strategy & Setup:
- Build and manage Google Search, PPC, Local Service Ads, YouTube Ads, and Display campaigns.
- Set up targeting strategies based on client goals, audience, and location.
- Perform in-depth keyword research and recommend targeting based on performance potential.
- Collaborate with the internal copywriting team to craft compelling, high-performing ad copy.
Ad Management & Optimization:
- Launch and monitor campaigns across Google Ads and its partner networks.
- Optimize bids, budget allocation, targeting, and creative based on performance.
- Implement negative keyword strategies, audience exclusions, and A/B testing to increase efficiency.
YouTube Ads Strategy:
- Develop YouTube ad strategies for relevant clients, including scripting ideas and ad structure.
- Set up YouTube campaigns with precise targeting and custom intent audiences.
Analytics & Reporting:
- Provide clear, client-friendly performance reports with key metrics:
- Ad spend
- Cost per click (CPC)
- Conversion tracking and cost per lead
- Return on ad spend (ROAS)
- Offer actionable insights to help clients make smarter marketing decisions.
Required Skills & Experience:
- Proven experience running Google Ads campaigns for service-based or local businesses.
- Familiarity with Google Ads Manager, YouTube Ads, Local Service Ads, and Google Partner tools.
- Ability to craft and optimize high-performing keyword strategies.
- Strong understanding of ad copywriting best practices and customer psychology.
- Comfort with budget management, performance metrics, and reporting.
- Ability to work independently, manage multiple campaigns, and meet deadlines.
Preferred Tools & Platforms:
- Google Ads & Google Ads Editor
- Google Tag Manager & Google Analytics
- YouTube Studio & Campaign Manager
- Google Local Services Ads dashboard
- Keyword tools like Google Keyword Planner or Ubersuggest
