Role Overview
The Graphic Design Lead is responsible for shaping and maintaining Modupay's visual identity across all marketing, corporate, and product related communications. This role leads to the development of creative assets that bring the brand to life across digital platforms, print materials, events, and corporate communications.
The role works closely with marketing, communications, product, and commercial teams to translate business and marketing objectives into compelling visual storytelling while ensuring consistency with brand guidelines and design standards.
Key Responsibilities
Brand and Visual Identity
- Own and maintain the visual integrity of the Modupay brand across all communication channels.
- Ensure consistency in design, typography, color systems, imagery, and overall visual language across marketing materials, digital platforms, and corporate communications.
- Support the ongoing evolution of brand guidelines and visual assets.
Creative Design and Production
Design and produce high quality visual assets including:
Marketing collateral and campaign visuals
Social media graphics and digital content
Presentations and sales materials
Event and exhibition materials
Website graphics and banners
Infographics, illustrations, and visual storytelling assets
Ensure all assets meet high standards of creativity, clarity, and brand alignment.
Campaign and Content Collaboration
- Work closely with the marketing and communications teams to develop creative concepts that support campaigns, product launches, and corporate initiatives.
- Translate complex fintech and payments concepts into clear and engaging visual narratives.
Design Systems and Processes
- Establish and maintain efficient workflows for design requests, reviews, and approvals.
- Develop systems and best practices for design asset management, version control, and reuse.
- Ensure design processes support timely delivery of marketing initiatives.
Print and Production Management
- Oversee the production of printed materials to ensure quality, cost efficiency, and adherence to brand standards.
- Coordinate with external vendors and production partners when required.
Innovation and Design Excellence
- Stay up to date with design trends, tools, and technologies.
- Continuously introduce creative ideas and visual approaches that strengthen Modupay's brand presence and audience engagement.
Qualifications
Experience
- 5 to 8 years of experience in graphic design, visual communication, or brand design.
- Experience working in fintech, technology, financial services, or B2B environments is a plus.
- Strong portfolio demonstrating high quality work across digital and print channels.
Technical Skills
- Proficiency in Adobe Creative Suite including:
- Adobe Photoshop
- Adobe Illustrator
- Adobe InDesign
- Experience with presentation design and visual storytelling is highly desirable.
Skills
- Strong visual storytelling and creative thinking.
- Attention to detail and commitment to design excellence.
- Ability to translate complex concepts into clear visual communication.
- Strong collaboration skills and ability to work across multiple teams and stakeholders.
- Ability to manage multiple projects in a fast-paced environment.
