Role Overview
We are looking for a versatile Graphic Designer who can bring consistency, polish, and personality to the visual identity of our brands across social media.
Working closely with our wider social media and video teams, your primary mission will be to design scroll-stopping static and carousel content for Instagram, TikTok, and Snapchat, and to produce print and large-format materials for exhibitions, events, and in-store use, across our portfolio of retail, F&B, and mall brands. You will translate each brand's identity into fresh, on-trend visuals week after week — confidently using AI tools to move fast, without ever losing the ability to build a strong key visual entirely from scratch — while keeping every asset instantly recognizable as on-brand.
Key Responsibilities
- Social Content Design: Design engaging feed posts, carousels, and story graphics for Instagram, TikTok, and Snapchat across multiple brand accounts, tailored to each brand's tone and audience.
- Brand Consistency: Maintain and apply each brand's visual identity (colors, typography, layout systems) accurately and consistently across all social assets.
- Rapid Turnaround: Produce high volumes of social graphics on tight timelines, adapting quickly to last-minute briefs, offers, and campaign changes.
- Campaign & Promo Assets: Design creative for offers, promotions, and seasonal campaigns that clearly communicate the message and drive engagement.
- Trend Awareness: Keep a pulse on current social design trends, layout styles, and typography, and adapt them quickly to fit our brands.
- Collaboration: Work closely with the social media specialists and videographers/editors to ensure a cohesive look across static and video content.
- Print & Large-Format Design: Design print-ready materials across the group — menus, flyers, brochures, posters, packaging, signage, and large-format banners — for exhibitions, activations, events, and in-store use, ensuring correct specs (bleed, color mode, resolution) for production.
- AI-Forward Workflow: Actively use AI design tools to speed up ideation, variation, and production, while remaining equally capable of building strong key visuals entirely from scratch by hand — AI should accelerate the work, never replace core design craft.
- Asset Management: Maintain organized, easily searchable source files, templates, and brand asset libraries for fast turnaround and easy handoff.
Requirements & Qualifications
- Experience: 2–4 years of experience in graphic design, ideally with a focus on social media content (agency or retail/F&B in-house background preferred).
- Technical Toolkit: Strong proficiency in Adobe Photoshop, Illustrator, and InDesign (for print layouts). Experience with Figma or Canva for rapid template-based production is a plus.
- Print Production Knowledge: Comfortable preparing files for print — bleed, trim, color modes (CMYK), resolution, and working directly with printers/vendors to proof and finalize jobs.
- AI Design Fluency: Hands-on experience with AI design/image tools (e.g., Midjourney, Adobe Firefly, or similar) and a genuine interest in staying ahead of how AI is changing creative workflows — paired with strong fundamental design skills to construct key visuals from scratch, unaided.
- Design Fundamentals: Strong understanding of typography, layout, color theory, and how to adapt a brand identity across formats and platforms.
- Speed & Volume: Comfortable managing multiple briefs at once and delivering polished work under tight, sometimes same-day, deadlines.
- Team Player: Enjoys collaborating daily with a fast-moving, in-office creative team, and takes feedback well.
- Motion/Animation Skills (Plus): Basic After Effects or motion graphics skills for animated social assets is a strong advantage.
Only candidates with solid porfolio will be considerd for this role.
