Job Summary
The Digital & E-Commerce Executive is responsible for driving the hotel's online revenue, digital visibility, and direct bookings by managing the website, digital marketing, and online distribution channels. Working closely with Sales & Marketing, Revenue Management, Reservations, and Corporate Marketing, the role ensures consistent brand representation while optimizing digital performance and guest engagement.
Key Responsibilities
Digital Strategy & Revenue
- Execute the hotel's digital and e-commerce strategy.
- Monitor website performance, direct bookings, and digital revenue.
- Analyze performance and prepare monthly reports with recommendations.
Website & Content Management
- Manage and update the hotel's website.
- Ensure all content, promotions, and hotel information are accurate and up to date.
- Coordinate website enhancements with Corporate Marketing.
OTA & Distribution
- Manage OTA extranets and maintain rate parity, inventory, and content accuracy.
- Monitor OTA performance and implement promotional opportunities.
- Ensure consistency across all distribution channels.
Digital Marketing
- Support SEO, SEM, Google Ads, CRM, and email marketing campaigns.
- Monitor campaign performance and optimize ROI.
- Coordinate digital promotions and marketing initiatives.
Analytics & Reputation
- Track website traffic, booking trends, and campaign performance using Google Analytics.
- Prepare regular performance reports and competitor analysis.
- Monitor online guest reviews and coordinate responses with Operations.
Collaboration
- Work closely with Revenue Management, Sales, and Corporate Marketing on commercial initiatives.
- Support digital campaigns for rooms, restaurants, spa, wellness, and hotel experiences.
- Stay updated on digital trends, hospitality technology, and industry best practices.
Required Qualifications
- Bachelor's degree in Marketing, Digital Marketing, Hospitality, Business Administration, E-Commerce, or a related field.
- 2–3 years experience in hotel e-commerce or digital marketing, preferably within luxury hospitality.
- Proficiency in OTA extranets, Google Analytics, Google Ads, SEO/SEM, CMS platforms, CRM systems, and Microsoft Office.
- Knowledge of SynXis, Ideas RMS, or similar hospitality systems is an advantage.
Skills & Competencies
- Commercial and analytical mindset
- Digital marketing and e-commerce expertise
- Website and OTA management
- SEO/SEM and Google Analytics
- CRM and email marketing
- Strong communication and stakeholder management
- Project management and attention to detail
- Ability to manage multiple priorities independently
Key Performance Indicators (KPIs)
- Brand.com revenue growth
- Direct booking conversion rate
- Website traffic and conversion
- OTA content accuracy and performance
- Digital campaign ROI
- SEO and Google Ads performance
- Email marketing engagement
- Online reputation score
- Accuracy and timeliness of digital reporting
