We are seeking an experienced Senior Account Director/ Group Account Director(PR) to lead high-profile client accounts across the media and entertainment sectors. This is a senior client leadership role requiring the ability to develop strategic campaigns, oversee end-to-end execution, and manage large-scale, high-profile events and integrated campaigns. The successful candidate will be equally comfortable leading client relationships, managing internal teams, and driving commercial growth.
A strong understanding of the entertainment landscape is essential, along with a deep knowledge of social platforms—particularly TikTok—and the creator and influencer ecosystem. You'll be responsible for delivering integrated campaigns that connect brands with audiences through content, talent, and cultural moments.
Key Responsibilities
- Senior Client Leadership: Build and maintain strong relationships with senior stakeholders, acting as a trusted strategic partner while identifying opportunities to grow key accounts.
- Strategic Campaign Planning: Develop integrated campaign strategies aligned with client objectives, combining entertainment, social, influencer, and media activations to maximise impact.
- End-to-End Campaign Delivery: Lead the full campaign lifecycle, overseeing creative development, production, large-scale events, influencer activations, and final delivery while ensuring exceptional quality and on-time execution
- Team Leadership: Lead, mentor, and develop account teams, ensuring effective resource management and high standards of client servicing across multiple high-profile accounts
- Media & Influencer Partnerships: Manage influencer collaborations, talent partnerships, and earned media initiatives, with a strong understanding of creator marketing and consumer behaviour across platforms such as TikTok.
- Financial Management: Oversee campaign budgets, forecasting, profitability, and commercial performance across accounts.
- Performance & Reporting: Monitor campaign KPIs, analyse results, provide strategic recommendations, and proactively resolve challenges to ensure client success.
Qualifications
- Experience: 8–10+ years experience in account management within an agency environment, with significant experience in media, entertainment, lifestyle, or consumer brands.
- Leadership: Proven experience managing high-profile clients, leading teams, and delivering large-scale campaigns and events.
- Industry Knowledge: Strong understanding of the entertainment industry, social media platforms (particularly TikTok), influencer marketing, and the creator economy.
- Skills: Excellent client management, strategic planning, communication, financial management, and stakeholder management skills.
- Education: Bachelor's degree in Marketing, Communications, Business, or a related field.
