Job Description
Acquisition• New customer growth
• CAC
• First order purchases
• Own the paid marketing budget: forecast, allocation, reporting, and spend-vs-forecast variance
• Manage partner agencies: briefs, scopes, SLAs, weekly business reviews, and performance measurement
• Analyze and fine-tune channel mix across platforms (online and offline); own the creative testing roadmap and a live view of winning and losing variants
Conversion
• Website conversion
• Onboarding funnel
• Subscription conversion
• Landing pages
• CRO - own the testing roadmap that turns more visitors into subscribers
• Partner with product/ops on the first-order experience and subscription mechanics
Lifecycle Management
• CRM - segmentation, customer journeys and lifecycle automation
• Reactivation / win-back campaigns
• Referrals
• Loyalty
• Upsell and cross-sell
• Own the strategy, reporting and continuous improvement of the lifecycle program. The FA team currently supports retention execution, but this role ultimately owns the strategy and results.
Across the Funnel• Run a weekly performance review with leadership covering the full journey, acquisition through retention.
• Own a single, connected view of unit economics so acquisition spend is judged against retained value.
• Use cohort analysis to understand why customers stay or leave, and feed those insights back into acquisition, conversion and lifecycle.
Requirements
• MENA regional experience and based in the UAE.
• Experience in subscription or DTC e-commerce businesses.
• Hands-on across the full funnel: acquisition, retention, and lifecycle marketing.
• Strong analytical skills, including cohort analysis and LTV optimization.
• Hands-on operator experience with Meta Ads Manager and Google Ads at minimum.
• Working fluency with a CRM / lifecycle platform such as segmentation, customer journeys, lifecycle automation.
• Comfortable building processes, reports and growth initiatives from scratch in a fast-growing business environment.
• Comfortable owning conversion / CRO from landing pages, funnel diagnosis, and a structured testing roadmap.
• Strong commercial instinct; able to think long-term while maintaining startup agility to execute daily.
• Analytical fluency in spreadsheets and CRM / analytics tools.
• Bachelor's Degree in any related field.
