Growth Lead Activation

About The Role

SILQFi is on a mission to solve the cash

flow and trade challenges that hold back businesses across Saudi Arabia. As

Growth Lead – Activation, you own the moment that matters most: turning a newly

acquired customer into an active, first-time user of Fina's financing products.

This is a hands-on, customer-obsessed

role. You will spend your days close to merchants and customers — understanding

how they onboard, where they get stuck and what it takes to get them to their

first order fast. You will translate that understanding into frictionless

onboarding flows and smart nudges that compress time-to-first-order, working

shoulder-to-shoulder with the Growth Squad, Marketing, and Risk/KYC.

What You'll Be Doing

Own the end-to-end onboarding and

first-order journey, driving down time-to-first-order and lifting onboarding

completion rates.

Spend real time with merchants and

customers — through interviews, calls and field visits - to map their journey

and pinpoint exactly where it breaks down.

Design and ship frictionless onboarding

flows (Onboarding v2) and automated nudge/reminder systems in partnership with

the Growth Squad.

Turn qualitative customer insight into

concrete UX and process improvements that remove friction from activation.

Coordinate with Marketing and Risk/KYC to

unblock onboarding/activation bottlenecks and keep the funnel moving.

Track leads, activation, and funnel

metrics so decisions are grounded in evidence, not assumption.

What We're Looking For

Up to 2 years of experience in B2B

operations, field marketing, merchant acquisition or a customer-facing growth

role.

A genuine customer-discovery mindset- you

enjoy talking to users, running interviews, and mapping journeys to find

friction. This curiosity is the core of the role.

Professional fluency in both English and

Arabic, spoken and written.

A bias for action and comfort operating in

a fast-paced, ambiguous, early-stage environment.

A degree in Business, Marketing,

Industrial Engineering or equivalent practical experience.

Skills That Set You Apart

Hands-on experience activating or

onboarding merchants on the ground- you know how real-world processes actually

behave.

Familiarity with CRM tools (starting with

Google Sheets and extending Zoho, HubSpot, etc) to track leads and journeys- or

the eagerness to master them quickly.

An eye for user-journey mapping and the

ability to explain where and why physical or digital processes break down.

Why Join Us

Solve Real, Impactful Problems: At SILQFi, we are tackling fundamental cash flow and trade

challenges that unlock growth for businesses of all sizes. You will be at the

heart of a mission-driven company that is tangibly impacting the Saudi economy

and shaping the future of regional commerce.

Build the Future, Today: This isn't a place for cogs in a machine. We are a team of pioneers

writing the playbook for modern B2B finance. You will have the autonomy to

build, innovate, and see your ideas come to life in a fast-paced environment,

with a direct line of sight to the results of your work.

The Best of Both Worlds: We combine the agility, ownership, and high-energy culture of a

startup with the powerful financial backing and ecosystem of a market leader.

This unique position gives us the resources to think big and an unfair

advantage in the market.

Accelerate Your Growth: In a high-growth company at the center of a massive market

transformation, your potential for professional and financial advancement is

unparalleled. You will work with a world-class team and gain significant

visibility, solving challenges at the intersection of finance, technology and

trade.