Growth Lead – B2B Digital Platform (MEA)
Location: UAE | Scope: KSA, UAE, GCC
The role:
We're scaling a platformled, omnichannel RTM that unifies partner selfservice on B2B E-comm platform, CRMled workflows, ISR assistance, and AIdriven journeys into one ecosystem. The Growth Lead exists to turn this strategy into adoption at scale—making the platform the primary RTM for longtail partners while digitally upgrading CX and ease of doing business for managed partners.
- Drive endtoend partner adoption of the platform across MEA.
- Operationalize managed vs longtail journeys with the right mix of selfservice and assist.
- Build repeatable, automated growth workflows (AIfirst) that scale without linear effort.
- Establish a fast experiment learn scale cadence across the partner funnel.
Deliverables:
Own the partner funnel (endtoend)
- Acquisition:
- Orchestrate omnichannel acquisition using campaigns, inbound triggers, and ISR handoffs. Ensure all signals (platform, WhatsApp, email, voice) converge into a single growth flow.
- Activation:
- Design frictionless onboarding and firstorder journeys. Decide when partners go selfserve vs assisted, and remove timetovalue blockers.
- Conversion:
- Optimize RFQ Deal Order flows. Apply AI intent routing, pricing/credit nudges, and smart followups to close faster with fewer touches.
- Retention:
- Build lifecycle automation—selfservice account management, proactive nudges, and CX feedback loops—to drive habitual platform usage.
- Expansion:
- Scale crosssell/upsell via recommendations, bundles, and brand programs embedded directly in partner journeys.
Who you are
- Experience: 7–8 years in growth, product, or digital roles wit strong B2B/platform exposure; MEA/GCC context preferred.
- Builder–Operator: Handson with data, systems, CRM, martech, and journeys.
- Firstprinciples thinker: Breaks problems down, designs simple systems, and scales them.
- Fast & decisive: High ownership, bias to action, comfortable failing fast.
- Systems mindset: Obsessed with automation, AI leverage, and repeatability.
- Collaborative leader: Orchestrates across teams; communicates clearly with business
