Job Description
About the Team
Our goal is to make Canva the default creative and design application across MENAP, and the most beloved brand in the region. We see a massive opportunity for significant expansion if Canva can execute on our strategy effectively - you will be a core member of this team.
International Growth Marketing is an entrepreneurial, crossfunctional team that turns bold strategy into culturally resonant execution. We partner closely with Product, Brand, Comms/PR, Partnerships, Education, Creator/Community, and Sales to build earnedfirst momentum, scale what works across countries, and do more with less.
About The Role
As Growth Marketing Lead for MENAP, you'll lead integrated brand and adoption programs across the region, crafting narratives, shipping scrappy, highleverage campaigns, and building partnerships that multiply reach. You will interface and collaborate with the Heads of Marketing across global regions to cocreate playbooks, coordinate multicountry launches, and share what works.
Your focus is regional brand awareness and adoption: driving awareness, consideration, preference, and organic usage through PR and communications, creator/influencer programs, social and content, community initiatives, partnerships, events/activations, and lifecycle/CRM. You'll partner with Performance Marketing as a complementnot a dependencyusing paid to amplify great ideas when needed. You'll measure what matters (brand lift, SOV, incremental reach, MAU lift) and bring market truths back to global teams.
What You'll Do
- Own the MENAP brand & marketing strategy: Set a regionwide strategy and country playbooks that balance longterm brand building with shortterm growth levers.
- Ship integrated campaigns at scale, on lean budgets: Orchestrate brand, content, social, PR/comms, community, creator/influencer, partnerships, lifecycle/CRM, events/activations, and owned channels; partner with Performance Marketing (you don't have to buy media to move markets).
- Lead major national & multicountry launches: Craft narratives, write sharp creative briefs, guide worldclass creative, and localize for cultural nuance (Arabic, Urdu and other languages via agencies/partners).
- Build earnedfirst momentum: Drive PR moments, creator challenges, social storytelling, and grassroots/community programs that punch above their spend.
- Stand up partnerships that multiply reach: Comarket with platforms, telcos, marketplaces, education & publicsector bodies, media networks, and creator ecosystems.
- Grow and coach a small, mighty team: Hire, mentor, and manage a hybrid bench of FTEs, agencies, and freelancers; raise the creative bar while protecting focus.
- Own measurement beyond lastclick: Define KPIs across brand health (awareness, consideration, preference, SOV), organic growth (signups, MAU lift, engagement), and campaign effectiveness (brand lift, reach/quality, cost per incremental outcome).
- Institutionalize what works: Codify playbooks, toolkits, and scalable templates so great ideas travel across MENAP quickly and efficiently.
- Be the region's storyteller & advocate: Serve as spokesperson when needed; bring market truths and customer insight back to global teams to influence roadmap and resourcing.
- Operate like a founder: Set goals, manage budgets, ruthlessly prioritize, and roll up your sleeves to get things shipped.
What You'll Bring
- Breadth + depth: 10+ years across brand, integrated and gotomarket marketing, including startup/scaleup experience and leading large national/international campaigns.
- Proven scrappiness: A track record of building beloved brands with minimal spendcreative hacks, partnerships, and earned media over pure paid.
- Regional fluency: Handson experience marketing in multiple MENAP countries; instinct for cultural nuance and local storytelling.
- Datasmart judgment: Comfortable with brand/communications measurement, uplift studies, MMM/MTA basics, and tying brand to business outcomes.
- Team builder: Experience hiring and coaching diverse, highperforming teams; adept at leading agencies and creators.
- Crossfunctional influence: Strong partner to Product, Comms/PR, Partnerships, Community, and Performance Marketing; executive presence with senior stakeholders.
- Communication: Excellent written and verbal English; Arabic and/or Urdu (or another MENAP language) is a strong plus.
- Mobility: Willingness to travel across the region for key launches, partner moments, and market development.
